• Launched D2C Ecommerce website in the middle east for premium fashion brands -Diesel, Longchamp, Fred Perry, Scotch & Soda with annual sales of over 4.5M USD• Over-achieved top and bottom-line targets from 2021 to 2023 by over 20%.• Established and maintained balanced and accurate e-commerce budget to execute oninitiatives with proper funding and enrich customer experience. This included allocatingUSD 1.5M in annual budget to support product buys, website development, digitalmarketing, and customer service, and order fulfillment.• Developed and implemented omnichannel capabilities including: multi-store orderfulfillment, click-and-collect, and returns-at-store• Leveraged Google Analytics, heat maps and AB testing to monitor effectiveness ofonline marketing strategies, website content and user experience.• Collaborated with Digital Marketing agencies to launch awareness and performancecampaigns, and optimize them to achieve the agreed ROI.• Customized e-commerce platforms by building new products, designing landing pagesand integrating new vendors to further enhance website UI and UX.• Managed vendor relationships and negotiated contracts to ensure best pricing andterms, resulting in significant reduction in overhead costs.

• Manage E-commerce channel for Nespresso across 18 countries in the Middle East and Africa.• Lead the markets' eCommerce business development and build the strategy to deliver on sales and customer satisfaction targets.

• Headed and scaled up the E-commerce business at Tavola (www.tavolashop.com) - Content Creation, Digital Marketing, Online Merchandising, Website Development, Logistics and Shipping.• Increased the annual revenues of tavolashop.com by 5.5x between 2017 and 2014, since I joined the company.• Oversaw the continued development and design of Tavola’s digital assets including the website and blogs.• Managed and maximize opportunities to increase targeted traffic to tavolashop.com through a variety of digital marketing channels including onsite SEO and link building, PPC- Google Adwords, email marketing, social media marketing, and display marketing.• Undertook SEO campaigns involving on-site optimization, link building and PR outreach to increase organic traffic by 70% in a 6-month campaign.• Implemented and Managed PPC (Adwords), and Remarketing (Adwords, Facebook, Adroll, Criteo) campaigns and ensured that paid campaigns were executed in-line with targeted cost per acquisition.• Implemented marketing automation (Email, SMS, Social) to communicate product offerings to consumers at various stages of the customer journey with the intent to increase customer lifetime value (LTV), and reduce abandoned carts.• Measured and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Used tracking tools and Google Analytics to measure onsite performance, identify opportunities for improved performance, and implement UX improvements to maximize conversions. • Managed the rollout of tavolashop.com in GCC markets outside the UAE home market.

• Managed digital loyalty products through their life cycle, from product definition and positioning, topost-deployment evaluations and bug management.• Defined product requirements by conducting research and due diligence on loyalty, CRM, businessintelligence, and predictive analytics solutions.• Ensured the right blend of trade-offs to maximize the product impact in the marketplace, considering competition, time to market, costs, and internal capabilities.• Worked closely with a team of designers, developers, and engineers to bring features to marketsuccessfully.

My coursework at IESE covers a broad range of management disciplines, including Marketing, Operations Management, Corporate Finance, Entrepreneurship, and Leadership.

• Assessed the alignment of Manufacturing unit's Lean engagements with industry best practices, and conducted research on competitive landscape of Lean manufacturing offerings by IT service providers.• Developed recommendations and implementation plan to accelerate lean offerings and increase adoption of Lean practices within the Manufacturing business unit.

• Relocated from US headquarters to develop Microsemi's Operations Engineering resources in Taiwan and oversaw daily operations of new branch office in Taiwan.• Led the expansion of Microsemi's operations in Taiwan- Recruited and trained engineers, and built an Operations Engineering laboratory in compliance with rigorous quality standards.• Developed and implemented strategic roadmap, which included setting KPI targets and cost estimates, to offshore Product Engineering, Manufacturing, and Quality Assurance operations from US factories to Taiwan.• Collaborated with electronics contract manufacturers in Taiwan to identify and resolve low manufacturing yields, resulting in improved operating margins of upto 3%.• Developed local supplier base in Taiwan by conducting supplier assessments, factory visits, and Quality system audits, and advised senior management on local sourcing strategy.• Established and managed new partnerships with local electronics suppliers, resulting improved product Failure Analysis services for end customers.• Trained and led a 5 member Product Engineering team to deliver world class technical support to global customers, including key Aerospace and Military customers.

• Performed semiconductor failure analysis of Actel’s flash and anti-fuse FPGA products for customers in the Aerospace, Communications, and Consumer Electronics industries.• Reduced customer problem resolution time from 15 days to 10 days by designing and implementing software fault isolation systems, resulting in 20% increase in customer satisfaction index.• Liaised with key Aerospace and Military customers, during product development phase, to ensure that manufactured products conform to military standards and customer's requirements for high-reliability.• Identified sources of high defect rates in the production flow, and rolled out process improvements to address the issue across manufacturing divisions, which resulted in savings of USD 150,000 per quarter in manufacturing costs.• Prepared comprehensive technical reports for customers that include details of failure analysis experiments, investigation of the root-cause of failure, corrective actions, and technical recommendations to improve reliability.• Coordinated manufacturing division's ramp up of mass production activities for new product lines.• Conducted small/medium-scale production tests to determine manufacturing feasibility of new product lines.• Streamlined the product Failure Analysis process for customers in Japan, resulting in improved customer satisfaction.

• Developed large-scale C++ production tests to perform functional verification of integrated graphics chipsets.• Liaised with Electronic Design Automation(EDA) suppliers in order to incorporate design verification software into the product design cycle for PCI Express Gen 2.• Utilized verification tools to troubleshoot complex electronic design failures and worked effectively with cross-functional design teams in Canada, and USA to resolve design bugs.