Spearheading operations at Sabi, my role as Chief Operating Officer blends strategic oversight with a passion for digital marketing and social media management. With a foundation in Software Engineering from Addis Ababa Science and Technology University, I apply a technical mindset to innovative marketing solutions. My journey from the head of marketing at Wabey Cars to my current position has honed my competencies in digital strategy and operations, enabling our team to drive robust online engagement and user-centric campaigns.