I began my professional journey deviating from my industrial design background to establish the "National Hiking Federation" in Georgia while completing my last year at the Academy of Arts. Over the course of six years, I held leadership roles, first as the Executive Vice President and later as the President. Transitioning to the private sector, I joined "Adjara Group" for two years, serving as a Destination Manager, guide, and travel designer. Concurrently, I maintained a freelance graphic design practice.When the travel industry was severely impacted by the COVID-19 pandemic, I returned to my passion for design, becoming a Brand Strategy team member at "Branding.ge" for under a year. Subsequently, I transitioned to the role of a Brand Designer, contributing both visually and strategically. Joining "Geosky" airline, I led a comprehensive rebranding effort and took on the responsibility of managing the brand.Eager to extend my impact, I ventured into entrepreneurship, establishing "Boulder." At Boulder, we specialize in transforming emerging brands into industry giants, leveraging my skills in visual and strategic design to make a significant impact