Bek Stone Email and Phone Number

Combine is a venture firm partnering with design-forward companies. I supported entrepreneurs through their journey from pitch onwards, advising, mentoring, and facilitating founder's workshops in our collaborative studio.

Responsible for brand and creative direction across Airbnb's product design org. Part of leadership defining critical ways to serve our diverse community and rapidly growing teams. Established and grew the Design Systems team. Co-led the creation of Airbnb’s award-winning Design Language System introducing the redefined brand, app experience, and transformative accessibility benchmarks. Invested heavily in the development of my direct reports and the broader team as a whole.

Cofounded Cabin, a creative studio serving early-stage companies through strategy, branding, product design and development. We helped businesses establish and evolve their brands, designed physical and digital products, and developed scalable systems accelerating the efforts of their internal teams.

Led product design at GOOD, a global media brand dedicated to social impact. I managed and grew an interdisciplinary team in the creation of core platforms, interactive data visualizations, and marketing campaigns. We developed a modular design system, simplifying the product development workflow, and launched a redesign bolstering performance and increasing community engagement and retention.

Joined as faculty for the commencement year of SVA’s Master in Interaction Design program. Drafted curriculum for the course Entrepreneurial Design, providing a real-world setting for defining, designing, building, and launching a new enterprise. Learned far more than I taught.

Joined Etsy as first product designer. Refined the brand system and introduced modular UI components. Worked with executives to translate business goals, analytics, user testing, and community feedback into actionable product strategies. Launched the first wave of a continued site-wide redesign. Post departure consulted and recruited esteemed design leadership.

Led design for Blurb’s website and digital marketing efforts, mentoring designers and front-end developers. Launched award-winning redesign in 2007 supported by multivariate testing, rapid prototyping, and usability studies. Outperformed KPIs in acquisition, retention, and software downloads.

Managed clients for a collective of designers and developers. Designed branding, marketing and e-commerce sites, signage, and environmental design for small businesses and experimental projects.

Joined product personalization and digital printing startup. Led design for company e-commerce platform, personalization tools, and partner integration sites. Collaborated with in-house and overseas development teams and staff of designers and illustrators.