● Enabler:I contribute to the success and growth of the business by leveraging my skills, relationships, knowledge, and expertise to remove obstacles, optimize operations, and create opportunities for innovation and expansion.● Business Consultant:I Specialize in assisting governments and companies seeking to establish or expand their business ventures within the Middle East and Africa markets. I offer comprehensive services aimed at enhancing market presence, increasing revenue streams, and fostering sustainable growth.● Trade Facilitator:I streamline transactions, ensure regulatory compliance, and optimize logistics to enhance trade efficiency and secure successful outcomes. Additionally, I connect international manufacturers and suppliers with regional and local distributors and end users.● Utilize over 25 years of experience in operations, sales, marketing, and management to build enduring relationships with local authorities, suppliers, contractors, and end-users, emphasizing personalized partnerships. My range of services encompasses a wide spectrum, including:- Facilitating the establishment of business ventures in the UAE and KSA.- Leading the expansion of business ventures in Middle East and Africa markets.- Assist in the process of obtaining products and services approvals from governmental agencies.- Assistance in securing vendor registration within the required sector.- Advice and initiate advice on business strategies and new business models.- Developing and identifying OEMs, agents, and distribution channels.- Acting as an agent, distributor, and representative.- Identifying and generating new business opportunities.- Generating new leads by effectively presenting and promoting the company's business profile.- Directly connecting the business with regional and local end users.- Organizing and facilitating meetings with current and potential clients.- Outsourcing products and services.- Lobbying, influencing, and networking.

● Strategic Alignment: Orchestrated operational team alignment to develop a unique value proposition, strategically accelerating customer growth across the Middle East and Africa.● Up-selling Initiatives: Identified and capitalized on up-selling opportunities, effectively presenting JCI's products and services to clients in telecommunications, aviation, and governmental sectors.● Strategic Consultation: Engaged in direct consultation with business line managers, employing clear and strategic planning for short and long-term growth objectives.● Contract Negotiation: Skillfully negotiated contract terms and budgets, ensuring detailed reporting on payments, progress, and performance for external and internal stakeholders.● My key contributions included:- Revenue Growth: Led $35+ million revenue growth and built $400+ million opportunities pipeline.- Sales Increase: Realized a 6% boost in annual sales and a 300% growth in the Digital Business.- Global Accounts Leadership: Assumed the role of MEA lead for JCI's global accounts in the MEA region.- Innovation Introduction: Introduced innovative concepts (Smart Cities, SaaS, ESCO) to onboard new clients and enter new markets.

● Led Operations: Established and managed the business trading branch for the Middle East and Africa.● Ownership: Took responsibility for hiring, finance, budget control, and P&L balance sheet.● Relationship Building: Developed strong business relationships with consultants, MEP contractors, local authorities, end users, and key accounts● My key contributions included:- Revenue Growth: Secured $7M+ in new revenue and $15M+ in business pipeline opportunities.- Sales Increase: Contributed to a 5% increase in total annual sales.- OEM Strategy: Implemented an OEM business strategy with regional manufacturers and suppliers.- Market Listing: Successfully listed the company with local and international consultants, EPC, and MEP contractors.

● End-to-End Process Management: Shaped the manufacturing process to source cost-effective suppliers and suitable subcontractors for innovative new products in the Middle East and Africa.● Product Approval: Engaged with third-party and global testing houses (UL, FM, LPCB, BSI, Vds) to gain approval for new products based on new technologies against various industry standards and requirements. ● Sales Leadership: Managed P&L and maximized business development opportunities through strategic planning and implementation of solutions to meet client requirements.● My key contributions included:- Revenue Support: Supported sales and operational teams in achieving $200M+ in revenue and growth.- Product Development: Developed and launched new product including Watermist, FK 5112, and HFC 227ea.- Market Awareness: Enhanced market visibility through events, seminars, exhibitions, and sponsorships.

● Strategic Investment Shift: Directed investments to profitable, cost-efficient regions while prioritizing profitable products/services and discontinuing non-profitable ones.● Production Leadership: Led production development and secured all necessary local and international licenses, ensuring compliance with regulatory standards.● Market Research: Conducted comprehensive market research facilitating strategic product launches in both existing and new markets. Optimized distribution channels for targeted audience engagement.● My key contributions included:- Revenue Growth: Generated $11M+ in revenue through strategic market and product investments.- Financial Transformation: Achieved profitability through successful financial restructuring initiatives.- Organizational Restructuring: Streamlined company operations, roles, and incentives for enhanced efficiency.- Cost Reduction: Slashed production and operations costs by 35% by revised purchasing and warehousing policies.

● Bid Opportunity Leadership: Spearheaded efforts to secure new major retrofit, service, and maintenance bid opportunities. Captured complete project data and developed pricing strategies.● Client Relationship Management: Conducted regular meetings with consultants, MEP contractors, end-users, and key accounts to enhance relationships and address customer concerns effectively.● My key contributions included:- Sales Strategy: Leveraged financial and commercial acumen to set sales objectives and achieve sales budgets.- Revenue Growth: Generated over $20M in revenue growth across marine, industrial, and oil and gas markets.- Budget Management: Managed budgets and prioritized resources. Estimated prices for retrofit, service, and maintenance projects.

● Supply Chain Management: Purchased, procured, shipped, received, and issued items using the Army supply system.● Inventory Management: Managed inventories and related financial functions to ensure operational readiness.● Operations Supervision: Supervised and monitored internal operations to maintain mobilization readiness.● Financial Oversight: Monitored expenses, updated lead times, bill of materials, and vendor codes to optimize logistics efficiency.● Analytical Reporting: Developed reports analyzing costs, effectiveness, and logistics planning, implementing corrective actions as needed.

● Customer Support: Provided assistance to customers, answering questions, and offering information about products and services.● Account Management: Opened and maintained customer accounts by recording and updating account information.● Issue Resolution: Clarified customer complaints and resolved product and service problems promptly.● Point of Sale Operations: Handled cashier responsibilities efficiently.