Digital Content Manager
Current- Lead a team of content writers, translators, designers, video editors, and monitor the content quality and credibility.- Optimize copy and landing pages for search engine optimization.- Perform keyword research including discovery and expansion of keyword opportunities.- Research and implementing content recommendations for organic SEO success- Create infographic content, monitor the design team, and suggest edits to reach the best quality.- Work with the CMS to monitor and publish the content on the website.- Research, watch competitors, generate new ideas, and explore opportunities to enhance and raise content quality.- Monitor the website traffic using Google Analytics and suggest changes to the website's layout and content.- Set up advertising search and display campaigns on Google Ads, conduct keyword research, and test different ads to reach the optimal PPC.
