Beth Lawrence

Beth Lawrence Email and Phone Number

EVP Digital Ad Sales at Discovery (formerly Scripps Networks)
Beth Lawrence's Location
New York, New York, United States, United States
Beth Lawrence's Contact Details
About Beth Lawrence

Experienced media sales management professional in a variety of categories including print, digital, cable and mobile. Seasoned leader of large national sales teams with emphasis on high level client and agency outreach.Background includes overseing ad sales marketing, client solutions, pricing and yield (cable, web, mobile) ad operations (digital and cable).

Beth Lawrence's Current Company Details

EVP Digital Ad Sales at Discovery (formerly Scripps Networks)
Beth Lawrence Work Experience Details
  • Scrippsnetworks
    Evp Digital Ad Sales
    Scrippsnetworks Jan 2013 - Oct 2018
    Head of Digital Advertising Sales for Scrippsnetworks (HGTV.com, DIY, FoodNetwork.com, Food.com, Travelchannel.com, Cooking.com,, GACtv.com).Responsible for sales, ad operations, pricing and planning, ad sales marketing across Scripps owned and operated sites and monetization of distributed video network.
  • Discovery (Formerly Scripps Networks)
    Evp Digital Ad Sales
    Discovery (Formerly Scripps Networks) Jan 2013 - Oct 2018
    Greater New York City Area
  • The Weather Channel
    Evp Sales/ Media Solutions
    The Weather Channel Jan 2010 - Oct 2012
    New York City
    Head of sales for all platforms (cable, web, mobile) at The Weather Channel Company- owned by Bain, Blackstone and NBC. Also responsible for client solutions, ad sales marketing teams and experienced in ad operations and yield management.
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  • Yahoo!
    Vp Sales
    Yahoo! Jan 2003 - Dec 2009
    Greater New York City Area
    Sales lead for display ad sales team for eastern region of Yahoo in 2003. Added search sales teams to overall responsibility in 2006, with combined revenues of nearly 1B. Managed agency holding company partnerships for Yahoo.
  • Aol
    Vp Sales
    Aol Feb 2002 - Dec 2002
    Ran AOL Health partnership with WebMD.
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  • Doubleclick
    Vp Women And Health Network/ Gm Branded Sites
    Doubleclick Jan 2000 - Oct 2001
    Greater New York City Area
    Responsible for biz dev and advertising revenue for Health titles (Health Central, Healthgrades, etc.) and women's titles (HGTV, Food TV, Better Homes and Gardens, etc.,) as DoubleClick built a widely distributed media ad network. Later, as the business was restructured, ran the branded sites division for all categories (KBB, Nasdaq, etc.). Managed BD and ad sales teams nationally.
  • Gannett- Usa Weekend Magazine
    Vp Sales
    Gannett- Usa Weekend Magazine Aug 1989 - Dec 1999
    Greater New York City Area
    Ran 100M sales division for National Sunday Newspaper Magazine. Offices with sales teams in all major markets. Left print to pursue digital end of 1999.

Beth Lawrence Education Details

  • University Of Ky
    University Of Ky
    Journalism

Frequently Asked Questions about Beth Lawrence

What is Beth Lawrence's role at the current company?

Beth Lawrence's current role is EVP Digital Ad Sales at Discovery (formerly Scripps Networks).

What is Beth Lawrence's email address?

Beth Lawrence's email address is be****@****rks.com

What is Beth Lawrence's direct phone number?

Beth Lawrence's direct phone number is +186556*****

What schools did Beth Lawrence attend?

Beth Lawrence attended University Of Ky.

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