Bassem Elderaidy Msc(Eng) Email & Phone Number

Baghdad, Iraq

Here we go, new challenge and new success inshallah

Halifax, Canada Area

This largest trade & industry association in Canada, advocating for manufacturers & exporters to build a more competitive business environment, responsible for:- Consulting with a range of businesses across sectors to analyse operations & recommend & implement corrective strategies & plans that deliver improvements in performance, profits & ROI

Muscat Governorate, Oman, Canada

10 months of hard work that turned around the company to achieve positive EBITDA consistently month by month vs a full negative P/L

Saudi Arabia, Canada

Reporting to the Board of this medium sized end-to-end poultry business, from egg hatchery to wholesale distribution, with an annual turnover of c.USD$60m, responsible for:- Executive leadership across all functions, ensuring smooth & commercially effective operations incl. Business Development, Sales, Marketing, Operations, HR, & Finance- Formulating & executing the overall strategy, to turnaround business performance & maximise profit- Developing, executing, & monitoring the Business Plan & the annual operating & capital budgets- Re-engineering operations across the business & implementing an effective go-to-market strategy using lean methodologies to reduce waste & drive performance in all operational departments- Leading & embedding a culture of continuous improvement to drive bottom-line growth- Ensuring full compliance with strict QHSE requirementsACHIEVEMENTS: - Successfully negotiated & obtained bank finance of USD$30m to fund a new facility through demonstrating the company’s financial potential & presenting the strategic growth plan- Transformed business performance, through operational restructuring, from a monthly loss of c.USD$2m to a profit of c.USD$1m in 1st quarter, with subsequent quarters demonstrating a sustained profit of c.USD$1.5m each- Conceptualised & implemented the sales strategy to improve gross margin from 47% to 52% incl. “Free of Charge” incentives to gain additional retail floor space - Spearheaded & successfully delivered the complete relaunch of the main product, within 3 months incl. end-to-end product strategy, rebranding, & new logo design- Doubled daily sales through aggressive “Above The Line”, “Below The Line” & “Through The Line” marketing strategies that achieved shelfpick & benchmark performance against budgets- Dramatically improved data quality & reporting using Oracle to improve decision-making- Implemented effective sales training & staff orientation programmes to improve capability & engagement

Kuwait, Canada

Reporting to the CEO & a member of the Executive Board of this manufacturer & distributor of food, beverage, FMGC, & pharmaceutical products, responsible for:- Leading & managing the Group’s operations across nine manufacturing plants, in four countries, with control & responsibility of c.USD$500m turnover- Providing guidance & support for the Country General Managers incl. strategy, finance, & operations- Building & tracking a lean 5-year Business Plan for all plants incl. capital investments & operational requirements, to reduce YoY operating costs by 10% & increase productivity across the range by 25%, saving USD$4.1m over 3-years- Identifying critical success factors across the business & strategically developing/leveraging them- Using data-driven decision-making to formulate & execute strategies that increase product market share- Designing robust operation & E2E supply-chain processes & frameworks to achieve IPO listing, Jun ‘15- Overseeing the successful delivery of numerous large-scale & complex projects- Negotiating mutually beneficial terms with suppliers, securing cost-effective/best in class technology- Achieving & sustaining industry & regulatory accreditation incl. ISO22000 & HACCP planningACHIEVEMENTS:- Increased Group product market share through successful implementation of marketing strategy incl. campaign management & new product launches- Improved sales commission to reflect revenue/product mix; increasing van sales by 25% & revenues by 27% (USD$4m)- Slashed inventory & working capital by 12% & 8%, for 1st & 2nd years respectively by shifting focus to product mix & improving operational processes for availability, inventory & stock management: Annual savings of USD$1.2m- Implemented new systems/processes to achieve & maintain full ISO22000 compliance in 1-year, for 6 of 9 food plants

Halifax, Canada Area

Established a new business to offer best-in-class consultancy regarding operations, E2E supply-chain management, capital planning & strategic management, within the FMCG industry, responsible for:- Acting as a strategic partner to various FMCG businesses, providing comprehensive support across all aspects of financial management & the implementation of compliance & best-practice techniquesPROJECTS INCLUDED:- Spearheaded transformative initiatives for a Middle Eastern potato chip plant to double volumes within 2 years, reduce COGS by 12%, improve productivity by 34% & decrease wastage by 22%- Planned, managed, & delivered a complex project on behalf of Kellogg’s to improve operational performance; doubling capacity for a brown-field cereal manufacturing plant within 7-months

Al-Riyadh Governorate, Saudi Arabia

eporting to the Regional Managing Director of this international refreshment company, responsible for:- Led the end-to-end setup & development of a new USD$60m Green-field Mega Non-Carbonated Beverage plant incl. organisational structure, legal, operations, HR, & Finance- Led senior level negotiations to develop detailed product import/export & manufacturing requirements- Liaising closely with Government Authorities & Industry regulatory bodies to ensure compliance- Full financial accountability for the project delivery incl. adopting structured full system economics to support revenue & profit targetsACHIEVEMENTS:- Applied the BTRI & GMP concepts & piloted world-class hygiene facilities as benchmarks to successfully deliver seven separate manufacturing facilities across green & brown-field sites- Developed a 5-year capacity strategic evolution plan for operational departments, aligned to the business growth model & a 3-year capital plan linked to the business growth opportunities

Jeddah, Riyadh Saudi Arabia

Managed a team of 350 FTE across various geographical locations to implement short and long-term capacity, capital and expansion plans that meet and exceed overall objectives.Key Achievements:► Managed a new acquisition and fully implemented the organisational standards to achieve consistency, resulted in positive P&L, cultural transformation and continuous improvement.► Utilised the outcomes from the ergonomics and work-study to guide operations and planning, as a result, reduced the workforce by 12% within a year and overall annual P&L savings by $250,000. ► Standardised operations for the multicultural organisation across different countries for a large-sized team with direct reports up to 12 staff.► Recorded outstanding achievements for Frito Lay EMEA influenced by the full installation and running of a PC line within 24 days.► Managed PC 50, Doritos, Corn Snacks, Pellets, Kettle Chips lines, increasing revenue and profitability on each.

Egypt

Msc (Eng), Manufacturing Management Systems, Honor

Activities and Societies: Overseas Students Representative, Students UnionManufacturing and Operation Management, Lean Manufacturing.

Bsc, Mechanical Engineering, 81.05%

Mechanical Engineering