• Developed and executed a website migration project for two brands merging into Flow and Personal, resulting in maintaining previous organic traffic and an increase in organic traffic.• Managed SEO off-page projects with external teams, ensuring weekly deliverables and serving as a liaison between both teams.• Developed and implemented ASO strategies to maximize visibility and downloads of Flow and Personal mobile apps, including optimizing app titles, descriptions, keywords, and visuals.• Collaborated cross-functionally with various teams to create new landing pages for promotions and enhance visibility.• Conducted A/B SEO tests focused on conversion optimization.

• Optimized landing page structure, content, and on-page elements for improved user engagement.Enhanced indexability, crawl budget management, and addressed technical SEO issues.• Utilized analytics tools daily and weekly to monitor performance and make data-driven decisions to optimize SEO strategies.• Collaborated cross-functionally with IT, product, marketing, and data teams to create the best product and user experience.

• Simultaneously managed and executed SEO strategies for 10 different websites.• Developed content strategies for websites’ blogs, managing content calendars, ideation based on keyword research, content development, and publishing on WordPress and other CMS platforms.• Reported SEO metrics such as keyword rankings and organic traffic to business teams to demonstrate results.

• Ministry: Ministry of Culture• Area: Communication and Image of GCBA Festivals and Usina del Arte. - Creation of segmented mailing campaigns.- Planning of web strategies.- Database management: segmentation and analysis.- Support for inquiries and questions from cultural consumers through digital channels.- Social media management: Facebook, YouTube, Instagram.