Belen Baquerizo Email & Phone Number

Castle Rock, CO, US

• Led the creation, execution, and analysis of marketing and sales strategies across 9 business units, driving growth through performance optimization and strategic planning.
• Owned and led sales forecasting by managing lead tracking and campaign performance, collaborating with the sales team to uncover growth opportunities and develop targeted sales strategies.
• Effectively navigated corporate dynamics by building and maintaining strong relationships with leadership, operations, IT, and sales teams to ensure seamless execution of strategic plans while managing expectations and.
• Go-To-Market leader who launched the TechHub Marketplace for safety tech professionals, from ideation to market entry. Managed marketing, sales calls, and new business relationships, securing 50 clients and generating.
• Led the transformation of NSC membership marketing from a direct mail-only approach to a strategic two-phase plan incorporating digital marketing, sales tactics, and social media. This approach significantly improved.

Miami/Fort Lauderdale Area

• Business Development Manager, securing over $500K in contracts for a start-up agency in the past 3 years, driving strategic growth.
• Developed and executed marketing and sales strategies that helped clients across multiple industries grow from $50K to over $750K in annual revenue, achieving a 1400% increase in three years.
• Develop, negotiate, and secure brand partnerships for clients. Some successful partnerships include: LAFC, Athletic Brewing, Eight Beer, AG1, LMNT, Clean Simple Eats, and more.
• Lead sales teams and retail reps to ensure successful program execution and consistently meet or exceed sales targets.
• Develop retail programs in California, and Texas to drive business growth for the ARRIBA Chelada brand.
• Interview, hire, train, and manage brand ambassadors responsible for completing in-store demos, and events.

• Led marketing and operations across Latin America, Europe, and Asia, managing tradeshows, digital campaigns, PR, and packaging while tailoring brand messaging to cultural and language differences in each market.

Deerfield Beach

• Responsible for all marketing and operation efforts to drive growth in Latin America, Europe, and Asia for Michelin Wiper Blades.
• Manage product development and work cross-functionally with Supply Chain & Sales.
• Lead marketing strategy, brand messaging, across the different markets.
• Lead business strategy for Latin America.

Florida

Miami/Fort Lauderdale Area

Miami/Fort Lauderdale Area

• Plan, execute and manage client projects, including brand and business strategy, sponsorship, strategic partnership, digital marketing, content creation, experiential event planning, public relations and media buying.
• Provide clients with 360 marketing solutions that target their demographic and provide new levels of success.
• Work with clients on a project basis, focusing on creative and strategic ideas to ensure unique, engagement campaigns within proposed budget, negotiating prices with vendors.
• Create new business proposals with measurable KPI’s, and manage reporting process for client’s scope of work.
• Cultivate and maintain great relationships with current clients and prospects to ensure strong company awareness.
• Possess exceptional communication, organizational, and multi-tasking skills in a fast pace environment.

Master Of Business Administration (Mba), Entrepreneurship/Entrepreneurial Studies

MBA

Bachelor Of Applied Science (Basc), Fashion Merchandising

Activities and Societies: Fashion Management AssociationBusiness Administration