Belen Velasquez Moreno Email & Phone Number

Mexico City, Mexico

Led the development and improvement of the Time and Attendance product, serving 434 companies, mainly in retail, operations, and logistics. The product, grew by 150% last year, managing 40k+ daily attendance records across web and mobile platforms, including facial recognition.Launched features in the mobile app, including benefits, evaluations, digital/biometric payroll signature, and attendance record support, serving 25k+ active users monthly.Guided data-driven… Show more Led the development and improvement of the Time and Attendance product, serving 434 companies, mainly in retail, operations, and logistics. The product, grew by 150% last year, managing 40k+ daily attendance records across web and mobile platforms, including facial recognition.Launched features in the mobile app, including benefits, evaluations, digital/biometric payroll signature, and attendance record support, serving 25k+ active users monthly.Guided data-driven decision-making using quantitative and qualitative insights from research and customer interviews, presenting findings through reports and presentations to key stakeholders. Show less

Launched a small-scale web-based e-commerce platform where users could make purchases through a chatbot.The product supported up to 100 users during its initial phase, focusing on delivering a simple, user-friendly shopping experience through the chatbot, which guided users step by step in the purchasing process.Achieved constant product improvement through research and analysis, conducting at least 3-4 user interviews per week, complemented by constant QA testing.

Ciudad De México, México

Setting project goals, developing and managing the roadmap and backlog, and setting up alignment sessions with 5+ stakeholders.Design and implement strategies according to the characteristics of the product, leading to a 10% improvement in user adoption. Identified key improvements, and successfully planned and implemented strategies that reduced delivery delays by 25%.

Video editing for the series Mexicartoons, broadcast on Imagen Televisión and social media platforms. I was responsible for assembling the animatic, creating the playblast, and performing the final render, collaborating with the creative team to ensure the video matched the desired style and tone of the series.

UX/UI Designer at Virtualware, a leading company in virtual and augmented reality solutions, where I designed visual interfaces, workflows, and wireframes for mobile applications, e-learning platforms, and VR/AR projects.

Maestría, Diseño Estratégico E Innovación

Diseño Y Comunicación Visual, Audiovisual Y Multimedia

Data Analyst

Planning Of Digital Products

How To Implement Metrics

Research Focused On Understanding The Problem

Course For Behavior Change

Conversations With Stakeholders

Diplomado, Postproducción, 3D Y Vfx Para Publicidad Y Cine.

Curso, After Effects. Motion Graphics.