Belfret Bee Email & Phone Number

• Closed an airline partnership within the 1st quarter • Developed, managed, and grew business and partners in APAC• Developed and executed sales plan to sell and cross-sell to achieve revenue KPIs• Drove end-to-end operational processes, from prospecting, negotiating, closing, and execution

Latvia

Disrupted by Covid-19.Responsibilities: • Develop pricing structures and strategies for non-ticket revenue streams• Manage the full ancillary products development process from end to end - from concept definition, to business case preparation to project management of implementation and running• Daily monitoring and analysis of revenue performance vis-à-vis the budget, bringing insights to feed into decision-making• Analyze and identify competitors, market and customer trends, conducting sensitivity scenario analysis and building presentations and recommendations for management• Cooperate with other involved teams to ensure ongoing development and improvement of ancillary portfolio and performance• Manage upwards and cross-functional communication and presentation of ancillary business performance, strategy and clearly set expectations• Produce challenging but realistic budgets for ancillary KPIs and to plan for development of products, as well as prepare short, medium and long-term forecasts of ancillary revenue performanceKey Contributions / Career Highlights• Developed and presented 3-year ancillary roadmap to CEO and senior management team and received approval to kick start and lead projects

Singapore

Jetstar Group offers more than 4200 flights a week to 80+ destinations in 17 countries and territories across the Asia Pacific region with a fleet of more than 120 aircraft.Responsibilities: • Realise sustainable profitability through ancillary performance numbers of products and services• Oversee the end-to-end project management, from the product design, deployment, monetisation, to launch• Provide critical business and invaluable local market insights, and implement key products & policy changes• Utilise my business acumen on the commercial construct, competitive landscape, pricing portfolio, margin management, and supplier agreements to optimise the P&L and budget outcomes• Design regional strategies to grow the revenue and margin, in both long and short-term• Foster tight business relationships with CEO, CFO, internal teams, external partners and key stakeholders• Drive numerous strategic supplier negotiations & RFPs, formulate & execute the alliance strategy, and manage partners to success• Implement digital marketing strategies on websites (with third-party partners), social media channels to drive revenue• Track and monitor the Net Promoter Score (NPS) & customer feedback and advocate improvement with commercial insightsKey Contributions / Career Highlights• Exceeded the business targets in ancillary revenue and margin per pax, turning red to green in management KPIs• Championed strong customer focus by ensuring the consistent end-to-end customer experience throughout the whole journey from online (eCommerce) to offline (operations) at all touch points for all products & services• Successfully spearheaded difficult and canned projects with local and international teams, generating positive ROIs within the first month of the launch• Improved customer spending and satisfaction by reducing the operations’ turnaround time and educating & motivating the cabin crew through campaigns and incentive programmes

Singapore

• Drive eCommerce strategic plans and enable in-market execution• Develop and implement all online and offline sales & marketing efforts across multiple channels, including integrated eCommerce marketing campaigns designed to increase traffic and sales revenue• Screen and acquire merchants to online marketplace and mobile app• Identify and implement growth strategies for merchants & partners • Lead and motivate a team of 15-20 associates and leaders to achieve daily, weekly and monthly KPIs• Plan and execute extensive sales initiatives to create a positive response in cold calls and derive high merchant participation in face-to-face meetings and seminar presentations• Utilise Salesforce CRM tools to track all pertinent account information, the status of prospects and business forecasts• Initiate strategies to drive significant app downloads & conversion rates, social media & website traffic, and revenue, including SEO, SEM and social media marketingKey Contributions / Career Accomplishments• Top class sales and marketing exemplifier with the best-in-class pitch and presentation skills • Attained more than 150% MoM in the 1st month through the establishment and coaching of a talented team, which successfully drove the operational excellence and processes• Successfully acquired more than 500 business owners to online platform• Earned a thorough understanding of the eCommerce industry and competitive environment, able to identify customers’ needs and challenges, as well as articulating compelling value propositions against the competition• Expanded the team from 8 to 20 and boosted the productivity level by 30% through 1-on-1 coaching and motivating in the span of 3 months

Singapore

• Acquire, manage and drive key accounts to success • Conduct online weekly webinars to hundreds of attendees with excellent feedback, educating sellers on policy changes and best practices• Liaise with SME and business owners to comprehend their operations and discover opportunities to grow their businesses on eBay and recommend growth target and execution plan• Plan quarterly strategy, study country market sizing (online & offline), analyse QoQ and YoY trends, and determine accurate forecasting• Drive sales conversion rate through the implementation of online marketing programmes and field events • Track and interpret weekly and monthly key business metrics, identify potential weaknesses, and formulate immediate actionable recommendationsKey Contributions / Career Accomplishments• Grew the business revenue growth by more than 15% every quarter in the 1st year • Executed the go-to-market plans, growing top seller accounts in the SEA and APAC from 300 to 700 qualified sellers• Excelled in sales and revenue targets for portfolio account under management in FY2009, 2010 and 2011• Organised seminars and presentations in quarterly in-country top seller events; delivered key messages and presented to hundreds of participants• Achieved 15% QoQ growth in business revenue goals through successful incentive rewards and promotion• Demonstrated a track record of quick wins in achieving business targets in highly competitive and fast-paced markets through strategic orientation & business opportunity identification

Singapore

• Operate the P&L responsibility of USD 25M in annual revenue for 5 direct countries (Singapore, Malaysia, Thailand, Taiwan & India) and developing countries (Philippines, Indonesia, Vietnam) in South Asia• Motivate and drive the team to achieve more than 125% of the set target• Build an effective winning team where each member has clear defined goals and tasks to meet overall strategic direction• Develop and launch compelling sales & marketing programmes to drive revenue in B2B & B2C market segments and measure the effectiveness through planned ROI• Create effective marketing communications effort for online & offline channels• Track key revenue and performance metrics against the forecast and implement recovery plansKey Contributions / Career Accomplishments• Delivered exceptional sales performance in service revenue & margin attainment for 8 quarters in a row throughout FY06-07; FY07 - Q1: 107%, Q2: 111%, Q3: 103%, Q4: 104%; FY06 - Q1: 113%, Q2: 104%, Q3: 102%, Q4: 108%• Exceeded 4 out of 4 in quarterly SA Services APOS revenue and margin targets for FY06 & 07• Achieved excellent business growth rate of 20% QoQ and 55% YoY• Coached and led team into receiving 8 out of 8 quarters of over-achievement; 6 out of 9 members won in FY06 Services Consistency Bonus Achievers Program; 4 won in FY07 • Successfully established myself as Champion manager, underlined by high Tell Dell scores of 91 & 81 in FY06 Q2 & Q4, 91 and 87 in FY07 Q2 & Q4• Achieved 100% retain rate of key talents through my ability to create a conducive work environment• Consistently built business funnel of 2x every Q through effective management• Attained APJ Outstanding Performance Award for Services Sales & Marketing in 1st Q• Received Key Contributor Award for exceptional marketing execution in 1st Q• Delivered P/L responsibility of US 80M of revenue

Singapore

• Oversee all aspects of product marketing and management for the product line, including promotion, pricing, product development, sales, and technical support • Conceptualise and develop business cases for new products & product features, setting prioritisation in alignment with the business objectives• Design the marketing roadmap and positioning, sales forecasting models, and budgets• Conduct product training to internal & external customers and high-level customer presentations to senior management levels• Negotiate & set up engagement agreements, service & maintenance plans with third-party service providers & legalKey Contributions / Career Accomplishments• Established and fostered tight professional bonds with all security and broking firms in Singapore• Confidently and convincingly presented new product and service launches to wide audiences comprising of senior management, who were older and more experienced

Singapore

• Research and analyse the market requirements (product features, price points, seasonality, competition) and strategically position products for each country in AP• Oversee the entire product lifecycle, from the product issues, price updates, to product set-up, and drive the marketing programmes for new product introduction to the countries• Train the sales team in the region on the product knowledge• Keep up to date with the latest Internet and data communication technologies including ADSL, blue-tooth, wireless LAN, IEEE 802.lla/b, GSM and GPRSKey Contributions / Career Accomplishments• Boosted the CCAP Asia Pacific business by 30% with a dominant position in Australia & New Zealand in terms of market share and revenue• Increased the market share in Beijing and Shanghai through liaison with key distributors in China

Bachelor Of Applied Science In Computer Engineering, Computer/Information Technology Administration And Management

Offered admission to Honors

Executive Programme, Seizing Entrepreneurial Business Opportunities In China

Nanyang Technological University – Tsinghua University Executive Programme

Mba (Financial Management)

Completed 1st year of MBA (Financial Management) Halt due to overseas job posting

Graduate Diploma In Marketing

Professional Diploma In Digital Marketing

Professional Diploma In Technology Sales And Marketing