Te ayudo a tomar el control de tu futuro financiero a través de un enfoque integral que combina la planificación patrimonial con el entendimiento de tus emociones y comportamientos frente al dinero. Mi misión es brindarte las herramientas y el acompañamiento necesario para que puedas alcanzar tus metas financieras, ya sea a través de la educación financiera, la gestión emocional en momentos clave, o el desarrollo de hábitos financieros saludables. Juntos, identificaremos y superaremos las barreras psicológicas que puedan estar limitando tu bienestar económico, asegurando que tus decisiones estén alineadas con tus valores y objetivos a largo plazo.● Educación Financiera.● Gestión Emocional.● Planificación Patrimonial.● Asesoría Personalizada.● Desarrollo de Hábitos Financieros Saludables.● Superación de Barreras Psicológicas.● Construcción de Confianza Financiera.

● Guiding the planning group in the creation of media plans for 2024 to ensure a strategic process and consistency in deliverables. ● Crafting a Strategic Planning/Framework to guide tactical planning. Leading strategic work sessions with planning teams, providing clear inputs and outcomes. Facilitating innovation through work sessions with multidisciplinary teams and media partners. ● Gaining an understanding of the client's business to develop a vision and hypotheses, and identify opportunities.● Conducting in-depth analysis of consumers based on demographics, psychographics, and behaviors. ● Staying informed about trends in media and the client's business to identify opportunities.

Accounts: JAC, Changan, The Great Wall Motor, Premium Outlets Mexico, among others. ● Development of a Strategic Framework with a focus on achieving the client's business objectives. Achievements:✓ JAC Strategic Process 2024: Design and optimize JAC's communication strategies across various assets and advertising channels to contribute to Brand Building and car displacement (volume).

Accounts: ADerogyl, Pharmaton, Histiacil, Allegra, Sinuberase, Enterogermina, Buscapina, Lactacyd, Gelicart, Neomelubrina, Pulmonarom, Glade, Family Guard, Duck, Pledge, Ziploc, Baygon, Drano among others.● Develop product vision, strategy, and conduct market/user research, keeping the customer at the center using design thinking tools.● Define the media for the execution of each task, as determined by 'Channel Roles.'● Activate channels effectively based on the guidance provided by 'Formats' and 'Messaging.'● Analyze information from communication channels (social media, websites, print media, and POP advertising) to identify consumer behaviors, guiding adjustments to the strategy as needed.● Provide planning resources and lead the planning process for both new and existing clients.● Represent industry best practices and market trends to assist clients in maintaining a competitive advantage.● Establish objective goals for the product with success, utilizing meaningful metrics, KPIs, and quantifiable business outcomes.Achievements:✓ Brand architecture approach for the Sanofi Portfolio to achieve differentiation between brands and prevent overlap. ✓ Initiation of the Sanofi Media College, a series of training sessions provided to over 40 marketing clients on consumer trends and media negotiations.✓ Success case: Histiacil became the first brand in the pharmaceutical sector to execute a campaign through special actions during the Qatar World Cup season with the assistance of Christian Martinoli. This phenomenon marked a breakthrough in the category."

Accounts: Lala, Buchanans, Johnnie Walker, Caliente, Castrol, Cinepolis, Ciruelax, Family Guard, Clorox, Inmuebles 24, Kavak, OLX, LG, Mars, Paramount, Rotoplas, Resuelve tu deuda, Unifin, Suzuki, Totalplay, Walmart, Jüsto, among others.● Positioning the company's advertising campaigns across communication channels (TV or Digital Holding).● Defining digital strategies for key clients, utilizing digital solutions across multi-platform channels (Digital Holding).● Establishing goals for persuasion, such as increasing sales, enhancing engagement, improving project profitability, introducing a product to a new segment, or optimizing the conversion rate.● Monitoring marketing campaigns and measuring key performance indicators.Achievement:✓ Launch of Kavak, the first Mexican car buying and selling startup in the city of Monterrey, through a cross-channel campaign encompassing social media, websites, print media, TV advertising, and influencers.

Accounts: Nissan, Alestra, Tetrapack, 7 - Eleven, Bissu, Nivea, Porsche, Cloralex, Bonafont La Cetto, Oreo, among others. ● Creation and management of brands for diverse companies or products, involving planning, long-term development, and control of marketing actions to maximize their visibility in consumer awareness.● Building lasting emotional relationships and connections with consumers to cultivate brand loyalty. ● Developing communication strategies for the brand to differentiate itself from the competition.Achievements:✓ First Porsche leasing campaign, communicating a straightforward plan that enables Mexicans to drive the Porsche of their dreams with a minimal initial payment and monthly installments.✓ Creation of the 10-week "Thinkers Training" for the Accounts and Creative department, highlighting the qualities of a good strategist through the analysis of success stories.✓ Creation and launch of the inhouse Digital Hub department.✓ Initiation of the 10-week "Thinkers Training" for Boutique Agencies without a Strategic Planning Department, emphasizing the qualities of a good strategist through the analysis of success stories.✓ Establishment and launch of the in-house Digital and Content Hub department for several Agencies.✓ Implementation of the digital work process among the account, creative, and planning teams, along with the clarification of roles.✓ Launch of the new Nissan Kicks Campaign “Ingenio en Movimiento” and the new Nissan Sentra “Tecnología para lo que sigue”.

Accounts: Subway, Ihop, Kellogg´s, Mc Donald’s, BP, Home Depot, Office Max, Tamarindo Soluciones, Farmacia del Ahorro, Ford among others.● Analysis and understanding of consumer behavior and users on geolocation apps, as well as market insights in Mexico, Colombia, Peru, and Argentina.● Initiation of a collaborative work process between the analysis, research, and insights area and the sales department.● Development of key decks containing relevant insights for various industries (pharma, automotive, financial, food) during peak seasons (New Year, Valentine's, Mother’s Day, Black Friday, Christmas, etc.).● Formulation of omnichannel retailing strategies (physical and online commerce) for previous clients, leveraging Waze as a tool to direct customers to physical stores during the COVID-19 pandemic. Achievements:✓ Collaboration in the cultural analysis for the "Waze Health Alert 2020 project LATAM," which, during the pandemic, displayed clinics for COVID tests, hospitals, and food distribution markets with map pins.

Accounts: Gatorade, Airbnb, McDonald’s, Cajeta Coronado, Mercado Libre.● Focus on New Business, aiming to identify and capitalize on new business opportunities that facilitate growth, diversification, or expansion into markets and customer segments not previously explored.● Research, analysis and monitoring of market trends and consumer behavior. Responsible for discovering consumer and market insights that contribute to building brands and products that positively impact people's lives.● Maintain an innovation-oriented mindset and actively seek new sources of revenue. Adapt to market changes, sustain competitiveness, and ensure long-term growth.● Collaborating on major accounts to structure strategic hubs that seamlessly integrate ATL communication, media, digital, and content to achieve clients' sales objectives. ● Coordinating internal teams, including Content, Data Intelligence, and Accounts.Achievements:✓ Launch of the first Mercado Libre digital campaign in Mexico.✓ Launch of the successful Gatorade Institutional Campaign #KeepSweating.✓ Launch of the inaugural and first Airbnb campaign in Mexico.

Accounts: Subway, Telcel, Toyota, Diageo, Aliat Universidades, Fideicomiso de Puerto Vallarta, Easy.● Analyze research, knowledge, business, and media input, translating it into key findings that can enhance business intelligence strategy and products. ● Identify and develop end-to-end solutions that operate at the intersection of business, consumers, and society. ● Facilitate the migration of key accounts from ATL communication strategies to a digital and content strategist-oriented approach.Achievements:✓ Subway's First Wellness Campaign and CDMX Marathon Sponsorship in the Fast-Food Industry.✓ Telcel's inaugural Mother's Day campaign congratulates all the parents who are also mothers.

Accounts: Fiat, Alfa Romero, Jeep, Dodge, Chrysler among others.● Ensuring a client's advertising message reaches the widest audience in the most cost-effective manner.● Conducting research, analysis, and monitoring of market trends and consumer behavior.● Directing the message to the appropriate audience; for instance, airing television commercials during programs that cater to specific viewer demographics and potential consumers.● Utilizing numerical skills to determine the affordable advertising media within a given budget for the campaign.Achievements:✓ Implementing a brand architecture approach for the FCA Portfolio to achieve brand differentiation and prevent overlap.✓ Analyzing and reevaluating targets across all FCA portfolio brands to enhance the reach and efficiency of media investments.

Accounts: LVMH, Puig Fragances, Grupo Lala, Peugeot, Profuturo, GNP, Grupo Sebs.● Expertly utilizing quantitative and qualitative research, along with cultural and brand insights.● Deep understanding of the consumer journey, needs, and mindset through data analytics.● Responsible for defining multi-channel strategies and elaborating on media/content strategies.● Skillfully capitalizing on digital media and restructuring investments from offline to online channels.● Aligning the BI department and its deliverables with a simple and practical narrative framework that transforms facts, data, and graphics into an efficient visual story, demonstrating a profound understanding of diverse needs. ● Developing BI credentials and content that clearly articulates our purpose, approach, and solutions portfolio for easy understanding by clients and agency partners.Achievements:✓ Peugeot 1st Digital & Content Campaign: "Walk To The Extraordinary".✓ Lala's 1st media budget redistribution from open TV to digital investment.

Accounts: Kimberly Clark, Unilever, Sigma Alimentos, Bayer, among others.Achievements:✓ Unilever “Food & Refreshment” 1st Shopper Marketing-Retail Campaign.✓ Kimberly Clark “Suavelastic” 1st Shopper Marketing-Retail Campaign.

Accounts: Citi Banamex, British American Tobacco, Heineken, Diageo, GSK, Boehringer & Ingelheim, Abbot, Mead Johnson, Energizer, P&G, Nestle, Hasbro, SEAT, FCA, Roshfrans, Green Peace, Rotoplas, UVM, UNITEC, among others.Achievements:✓ Seat Exceo launch in Mexico “Luxury is the best prize”✓ Cinquecento Fiat launch in Mexico “With Fiat The real experience happens inside” ✓ Johnnie Walker Red Label Campaign "Your next step is up”✓ Johnnie Walker Black Label "Walking with Giants”✓ J&B Campaign "Party Started"; (On / Off Trade).✓ Buchanan's Campaign "The real value is the Bounty"; (On / Off Trade).✓ Dunhill cigars and Heineken “Citizen of the World” launch in Mexico (On / Off Trade) ✓ Black Burn & All Par launch in Mexico "Soft but intense”✓ Baileys Campaign "When we do this again"; (On / Off Trade).✓ Coca Cola Company - Sidral Mundet Re Launch “Natural is also good”✓ Roshfrans Campaign "Your last refuge, your car"✓ Hinds Deodorant launch "Your armpits are also skin"✓ Astringosol Fresh and Zest Natura Re fresh and Re launch.✓ Greenpeace Mexico Re fresh and New image.

Accounts: Citi Banamex, Telcel, Garnier, Pernord Ricard, Whirlpool, Grupo Sebs, among others.Achievements:✓ Regional launch campaign "Take Care" Garnier L’oreal.✓ Banamex Institutional Campaign “Life as you think it”