I am a results-driven leader with a proven track record across diverse industries, including my health and fitness business, with a focus on strategic business development, team leadership, and organizational growth. My expertise lies in driving commercial partnerships, leading high-performance teams, and fostering a culture of continuous improvement, learning, and development.A curious and competitive thinker, I bring a growth-oriented mindset to both development and coaching, empowering individuals and teams to reach their full potential. I am deeply committed to maintaining impeccable ethics, driving positive social impact, and facilitating both personal and organizational growth through strategic initiatives and impactful leadership.KEY EXPERIENCE:*Strategic Business Development: Expertise in identifying growth opportunities and crafting strategies that drive revenue, market positioning, and long-term business success. *Leadership & Change Management: Proven track record of leading high-performance teams through organizational change, fostering employee engagement, and promoting a culture of continuous improvement through effective mentoring, coaching, and managing transitions.*Project Management & Transformation: Experienced in leading complex transformation projects, aligning them with strategic goals, and delivering results that improve operations, streamline processes, and enhance organizational performance.*Community Engagement: Strong ability to build strategic partnerships and create exceptional customer experiences through community involvement and impactful events. 2024 Winner of the Waverley Council Best Business Award – Fitness & Nutrition.*Data-Driven Decision Making: Proficient in leveraging research data and analytics to guide business decisions and drive innovation across products and services. *Marketing & Communications: Experienced in developing and executing marketing strategies that resonate with target audiences and contribute to brand growth. *Relationship Management: Expertise in cultivating and maintaining strategic partnerships, managing complex relationships, and driving collaboration across teams. *Operational Efficiency: Focused on optimizing processes and resources to enhance productivity, streamline operations, and drive organizational success.
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Director And Business OwnerAgogaSydney, Nsw, Au
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Director & Co-OwnerAgoga Jun 2019 - PresentBondi, Nsw, AuAs Co-Owner of AGOGA, a leading Bondi fitness studio, I drive strategic growth through business development, sales, recruitment, and marketing while overseeing operations, finances, and community partnerships. I focus on delivering exceptional client experiences and ensuring AGOGA remains a fitness industry leader.- Award-Winning Excellence: 2024 Winner of the Waverley Council Best Business Award – Fitness & Nutrition.- Strategic Growth: Achieved consistent revenue growth with data-driven sales and marketing strategies.- Marketing Leadership: Expanded the customer base through CRM automation, digital campaigns, and PR, earning a 5-star Google rating and The Fit Guide recognition.- Community Impact: Enhanced member experiences through innovative programs and partnerships, earning finalist status for the Waverley Council Best Business Award – People’s Choice.
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Head Of PartnershipsMarlee (Fingerprint For Success) Jul 2024 - Oct 2024Sydney, Nsw, AuAt Marlee, the world’s first AI coach for collaboration and performance, I led the development of strategic, revenue-generating partnerships across product, channel, and community sectors, supporting Marlee’s mission to democratize human growth and development.- Strategic Partnerships: Initiated high-impact collaborations to drive growth and align with Marlee’s mission.- AI Product Advocacy: Promoted AI solutions to enhance leadership, collaboration, and team well-being.- Mission Alignment: Contributed to advancing Marlee’s vision of fostering diversity, leadership, and positive workplace cultures. -
Go-To-Market Lead: City Of SydneyQms Aug 2022 - Jul 2024South Melbourne, Victoria, AuI played a key role in developing and executing the Go-To-Market Strategy for the City of Sydney’s Out-of-Home media, focusing on empowering teams, fostering a learning culture, and driving growth. I led business planning supported by high-quality sales collateral, research insights, and effectiveness studies, while collaborating with sales, marketing, and specialist teams to educate the market and streamline processes.- Strategic Business Development: Spearheaded sales initiatives and crafted go-to-market strategies, driving a 10% revenue increase for major events including Mardi Gras, Vivid, and SXSW.- Marketing and Project Management: Led key marketing, event, and client engagement programs, strengthening client relationships and achieving 3% YOY revenue growth.- Leadership and People Development: Recruited, developed, and motivated sales teams, enhancing product knowledge and empowering them to deliver impactful results. -
Head Of Brand PartnershipsFox Sports Jul 2011 - Apr 2019Sydney, Nsw, AuAs a Partnerships and Advertising Executive Leader, I connected sports brands with fans by delivering premium cross-platform advertising opportunities. I led a team of 20, supporting sales to achieve revenue targets across broadcast and digital platforms. I developed innovative strategies, including branded content and tailored campaigns, while mentoring a high-performing team to create impactful, efficient advertising solutions.- Business Planning & Development: Achieved 78+% revenue growth from 2010 to 2019, including digital growth of over 100+% in a flat advertising market. Expanded the client base and created new digital partnership revenue streams.- Leadership & Coaching: Scaled the team from 4 to 20, achieving a 90% Employee Engagement score (+10% YOY) through a culture of resilience, coaching, mentorship, and targeted development aligned with individual strengths.- Marketing & Events: Enhanced Developed and led the 2018 Fox Sportify Roadshow, connecting with over 50 clients/agencies and hosting premier events, including the Rugby World Cup in NZ and AFL Grand Final -
National Commercial Sales ManagerFox Sports Sep 2008 - Jun 2011Sydney, Nsw, AuLed the Fox Sports Venues (FSV) Commercial Sales team of six, driving subscriber growth and revenue in licensed venues. Developed and implemented a national sales strategy, consistently exceeding targets, securing major deals, and identifying new business opportunities for sustained growth. Built and maintained strong, commercially-focused relationships with key customers, major groups, and industry stakeholders.- Business Planning & Development: Consistently exceeded fiscal targets, driving revenue growth with 6.3% growth in FY10 and 5.1% in FY11. Secured major national group deals (NLG/Laundy and Spirit Hotels), boosting client retention with tailored marketing strategies, promotions, and added-value services. - Strategy: Reengineered the sales team’s commission structure, generating $1.3M+ in additional revenue by focusing on emerging markets and expanding revenue streams. Reduced churn by 25% over two years through targeted retention strategies, educating clients on maximizing ROI. - Leadership & Coaching: Fostered team resilience and maintained revenue stability during economic challenges (GFC, regulatory changes), ensuring adaptability and sustained performance.
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Advertising Sales Manager - Aus & NzDiscovery Networks Apr 2008 - Aug 2008New York, Us -
Advertising Sales ManagerPremier Media Group Feb 2005 - Apr 2007
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Sports Account ManagerMulti Channel Network Jun 2002 - Jan 2005Pyrmont, Nsw, Au -
Client Service ManagerOnline Sports Marketing (Osm) Oct 2000 - May 2002Managed and implement advertisers Event and TV sponsorships including; publicity, marketing, promotions, TVC production and website integration.
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Sports Sales & Marketing ExecutiveNetwork Ten May 1997 - Sep 2000Pyrmont, Nsw, Au
Belinda Field Skills
Frequently Asked Questions about Belinda Field
What company does Belinda Field work for?
Belinda Field works for Agoga
What is Belinda Field's role at the current company?
Belinda Field's current role is Director and Business Owner.
What skills is Belinda Field known for?
Belinda Field has skills like Leadership, Team Building, Media Buying, Video Production, Social Media, Stakeholder Management, Strategic Partnerships, Client Relations, Sports, Account Management, Relationship Marketing, Sales.
Who are Belinda Field's colleagues?
Belinda Field's colleagues are Sangkari Painapen.
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