Belinda Hernandez, Mba Email & Phone Number

Atlanta, Georgia, United States

• Managed a portfolio of 150+ news affiliates, station groups and clients to market, license and distribute content on linear and non-linear platforms.
• Oversaw complete B2B cycle including prospecting, marketing, presentation, negotiations and affiliate relations for CBS, NBC, ABC, FOX and independent stations.
• Strategically used business development skills to turn leads into successful proposals that resulted in increased revenue for annual department earnings.
• Consulted editorially and technically with CNN National Desk regarding affiliates’ needs.
• Cultivated, fostered and managed affiliate relations with senior level station executives and decision makers.
• Conducted on-boarding and training for new affiliates which resulted in increased audience engagement.

• Supervised newsgathering with affiliates for 5+ CNN networks during 2008 presidential campaign and election.
• Collaborated successfully through internal communications while delegating logistics and editorial content for CNN field crews during breaking news and planned events.

• Oversaw team that produced Get To The Point live segments that aired during Prime News with Erica Hill.
• Coordinated with producers on story selection, elements, writing, editorial content and guests.
• Produced and wrote on as-needed basis.

New Orleans

• Directed a team of 7 bureau correspondents, producers and photographers for post-Katrina coverage of the Gulf Coast region.
• Communicated effectively to create well-written narratives and storytelling for CNN networks and affiliates.
• Managed logistics for live coverage of network shows, including Anderson Cooper 360.

• Member of the convention committee responsible for organizing NLGJA’s annual conference in New Orleans, September 2019.

New Orleans

• Part of leadership team that directed a staff of 45 through Hurricane Katrina coverage.
• Managed newsroom staff and news operations during daily newsgathering and specials.
• Oversaw special projects, live and pre-produced planned events and sweeps.
• Guided reporters and producers on daily coverage and storytelling.
• Provided story script approval.

New Orleans

• Managed producers and reporters in developing stories and daily coverage.
• Ensured clean and professional on-air appearance of newscasts.
• Supervised story content, writing, video and graphics.
• Proofread scripts for newscasts and specials.

Master Of Business Administration (Mba), Gpa 4.0

• Business Strategy and Analysis • Creating and Sustaining Competitive Advantage • Managing Human Capital • Teaming and Leadership •.

Ba, Mass Communications

• Focus on broadcast journalism and production