Belinda Liew Email & Phone Number

Singapore

Singapore

Currently I am bridging engagement through all things digital and I enjoy the pace of innovation.Responsible for corporate brand & marketing comms initiatives, scaling up digital capabilities as well as content & social engagement for the organization under Strategy Group.

Singapore

Part of core APAC leadership for T2 Table Tennis League, a joint-venture of Dentsu Sports Asia.- The custodian on all things #T2: Drove the GTM strategy, leading the 'SEA and Greater China Pod' comprising of Marketing, Product, Content, Partnerships, Digital & Social, PR and Publicity, Event management and Operations teams.- Managed various T2's core and secondary assets' regional marketing campaigns from ABCDE: audience targeting, brand strategy, content creation, data & insights, to events and experiences.Recent achievement: SILVER at the Marketing Excellence Awards 2020 in the Excellence in Sports / eSports Marketing Category.

Singapore, Singapore

NTUC Link is part of the Group of Social Enterprises under the labour movement. NTUC Link Private Limited ('Link') was incorporated in 1998 with the key focus of improving the lives of its members by stretching their spending dollar on everyday expenses. Today, the Plus! Rewards Programme (“Plus!”) is recognized as Singapore's largest and most successful multi-partners loyalty programme. It reaches 2 million individuals, touch 90% of households, comprise more than 60 merchants and is available at more than 1200 outlets across Singapore. The loyalty platform allows consumers to earn and redeem loyalty points (LinkPoints) across a growing list of merchants.Plus! has embarked on a transformation and innovation journey to become a digital-enabled, data-driven organisation that goes beyond loyalty. Plus! is in e-commerce, consumer research, advanced analytics and payments, and will lead the way with a mobile-led customer engagement platform that delivers value to merchants and consumers through the most relevant, data rich and omni-channel approach.

Singapore

Planned, coordinated and executed all PR, advertising and marketing strategies and campaigns for the entire T2 Asia-Pacific Table Tennis League.

Malaysia

I was hired to establish the entire Marketing Communication Department from scratch for this digital-government service provider. As Head of Group Marketing & Strategic Partnerships, I lead a team of up to 30 subordinates in overseeing the marketing functions of the entire group of companies. A major part of my role is to direct the strategy, design and execution of all marketing efforts as well as digital and social media marketing. Besides that, I establish and manage strategic partnerships with a myriad of commercial partners.In the areas of corporate branding, I instill cross-functional collaborate with all departments in developing and implementing the corporate branding strategies through various touch points. This is done while I constantly ensure strict adherence to branding guidelines across both online and offline mediums.Other than that, I coordinate the execution of the Group’s communication plans while source and prepare PR as well as marketing collaterals.In the areas of event management, I lead the conceptualization, planning through to the program execution which includes supplier sourcing and liaison. The numerous successes obtained from the events that I lead, often came as a result from working closely with clients, vendors and other members. Not to mention, I manage full spectrum new product development in line with set timeframes.

Kuala Lumpur, Malaysia

Still within the media industry, but this time it is radio!My main role was to develop and roll out effective marketing as well as bundling strategies in expanding the clientele while exceeding the set budget.Here, we are not just talking about sales. It is about establishing strategic partnership with the clients as well as constantly holding on to the under-promise and over-deliver mantra to keep customers satisfied.This involved plenty of cross-functional collaboration with other departments including traffic, finance, creative integration as well as promotion and programming to produce ingenious ideas for clients.Harnessing my knowledge in event management and social media marketing, I also provided clients with solutions encompassing sponsorship, on-ground interactions as well as commercials.Additionally, thru the accountability shown in my team, I was constantly looked upon as the right hand person in the absence of the Sales Manager. Furthermore, I coached and mentored new hires in enhancing respective professional dexterity.

Selangor, Malaysia

I started my career in managing various corporate sales accounts as part of my marketing jobscope. This involved developing short and long term marketing promotion plans while establishing strategic partnerships to ensure the success of each execution.Part of the role included ensuring excellent rapport with movie distributors, handling corporate hall bookings as well as implementing corporate promotion activities to enhance the brand awareness as well as revenue and market share.As with any event management, cross-functional collaboration is very important. Here, I worked closely with the team in producing point of sale materials as well as A&P materials. Besides that, I also monitored the budget and expenses for all promotional campaigns while frequently conducted post-promotion assessments for future reference.Apart from initiated joint promotions with various media to gain maximum media coverage, I also managed all public relations matters including publicity, media relations as well as internal communication.

Bachelor’S Degree, Mass Communication/Media Studies

Activities and Societies: Major: Film & Television and Multimedia, Advertising & Media, Marketing

Diploma In Advertising, Multimedia & Broadcasting

Activities and Societies: Major: Multimedia, Advertising, Broadcasting

High School, Grade 1