Founder & President
Blueberry Babies, Inc.
Established BlueberryBabies.com as a leading online retail sales business targeting the gift market for babies. Designed and implemented all operational functional areas, including: strategic planning, budgeting, accounting, marketing, information systems, purchasing, customer service, and product distribution. Grew revenue over 200% annually, with 800 products, utilizing 50 vendors, and achieved retail sales of nearly $1M annually.Key accomplishments:• Developed website… Show more Established BlueberryBabies.com as a leading online retail sales business targeting the gift market for babies. Designed and implemented all operational functional areas, including: strategic planning, budgeting, accounting, marketing, information systems, purchasing, customer service, and product distribution. Grew revenue over 200% annually, with 800 products, utilizing 50 vendors, and achieved retail sales of nearly $1M annually.Key accomplishments:• Developed website concept, created a robust business plan and partnered with vendors and developers to launch a competitive ecommerce website, on budget and on time• Integrated and automated all related software applications including: ecommerce shopping cart, order processing, point of sale (POS), fulfillment, distribution, inventory management, opt-in email capture, gift cards, customer service platforms and accounting.• Created a system for just in time (JIT) product fulfillment to reduce on-hand inventory expense• Continuously benchmarked, tracked and improved customer experience and business process efficiencies • Successful use of search engine optimization (SEO), pay-per-click campaigns (Google and Yahoo!), gift portal advertising, vendor partnering and email marketing campaigns, to drive traffic to the site• Developed and launched private label product line, and created a wholesale sister website• Created public relations efforts that resulted in Blueberry Babies being featured in publications such as: The New York Times, The Wall Street Journal, People Magazine, Daily Candy Kids, American Baby, Parenting, InStyle, US Magazine, Traditional Home and Readers Digest Show less