Making business plan, set marketing strategy, campaign plans and KPIs. Public Relations - develop and maintain strategic, solid and long-term relationshipswith key Chinese online & offline media. Maximize the exposure of Sweden throughlocal print, social media and press releases. Social media management - WeChat, Weibo. Maintain good relationships with key Swedish stakeholders, e.g. regional destinations,attractions, hotels, etc. Manage key projects from planning to execution, e.g. celebrity trip for magazine coverfeature story, trade/media tours to Sweden, joint campaign with Swedish brands.Themed tourism promotion, e.g. Arctic, culinary, outdoor, etc. Regular seminars and presentations to B2B and B2C audiences to promote Sweden as adestination. Partnership - collaboration with Swedish brands for joint online and offline promotions,e.g. Volvo, IKEA, Blue Air, Kosta Boda & Orrefors.

Regional Responsibility Responsible for the instigation and coordination of all PR matters for region Asia &Pacific. Responsible for the marketing strategy for Greater China, including Hong Kong andKorea. Plan and execute regional activities and coordinate with head office on centralcampaigns/activities. Steer and guide the cooperation with the Scandinavian Tourism Board to betterpromote Scandinavia among Chinese and Japanese consumers. Initiate and lead numerous projects for Star Alliance (world largest airline alliance) inChina. Brand awareness creation & Public Relations. Promote SAS by using travel, trade and business media. Performance analysis, closelyfollow up on KPI’s, review media efficiency, adjust the media plan according to ROIdevelopment, remain within the allocated marketing budget and ensuring overalleffectiveness. Ensuring the ‘correct angle’ for SAS is promoted via: press releases,management personal interview arrangements, media-round-table or product features.

Event Management- Successfully planned and implemented Shanghai - Copenhagen direct flight launch in March 2012, as well as Beijing - Stockholm direct flight launch in 2005.- Plan and execute business & social events for SAS Platinum and Gold frequent flyer members.- Collaborating with Radisson Blu Hotel Beijing, and successfully held, annual joint golf tournaments for 8 years.- Retain close relationships with Scandinavian Embassies/Chambers and European Chambers to create greater marketing opportunities for SAS among different communities.- Tie-up with famous Scandinavian brands like Volvo, IKEA, Carlsberg, KostaBoda, Lindberg, etc, for better promotion of both brands.- Closely working with Scandinavian Tourism Board to increase brand awareness as well as boost sales.Sales Support- Maintain and improve flysas.cn website- Market Intelligence- Marketing & Sales collateral/give-aways- Trade show material provision- Ad-hoc assignment