Belkis Cardona-Rivera Email and Phone Number
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As a social media strategist and digital marketing specialist, I know first-hand how overwhelming the digital world can be. I can craft a social media plan that can identify objectives, strategies, and tactics and then evaluate the success of our efforts. For the past 15 years, I have worked with B2B and B2C companies and have focused on facilitated digital content management, community engagement, and amplified branded strategic thinking and execution. As a communication practitioner in the digital space, the most important thing I do is help a brand create a deeper connection with its target audience while being transparent and authentic. For me to achieve this goal, I:• Practice ethical marketing strategies• Communicate truthful and accurate information• Provide crucial and reliable solutions• Build a trustworthy network • Increase valuable engagementIn 2021, I completed my Master of Arts in Communication at Johns Hopkins University with a concentration in Digital, Corporate, and Non-Profit Communication. My interests and passions include animal rights, women's rights, Diversity and Inclusion, STEM, renewable energy, environmental sustainability, and wellness and health.
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Social Media Content CreatorShadow The Traveling AussieMyrtle Beach, Sc, Us
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Social Media Marketing SpecialistPetsense By Tractor Supply Apr 2024 - PresentBrentwood, Tennessee, United States• Develop and execute social media content calendar and ensure timely delivery of content• Collaborate with digital marketing manager to edit content for accuracy, clarity, and style• Conduct research and stay up-to-date on industry trends and best practices• Participate and coordinate in a series of high-profile meetings to meet weekly team goals• Create pet influencer program in order to develop a library of user-generated content
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Freelance Social Media Strategist & Digital Marketing ConsultantBelkis Marketing May 2009 - PresentMyrtle Beach, South Carolina, United States• Manage brand's social media channels by create content calendars that align with the customer journey, focusing on increasing engagement by 6% and growing followers by at least 75%• Perform Wordpress/CMS website management including content creations and updates, security, monitor sites overall health and performance, organize media, and develop marketing strategy giving a web health score of more than 70%• Employ a variety of tactics to drive results including websites, blogs, social media, and email marketing• Implement SEO best practices which results in an SEO score of over 80%• Optimize content for both organic and paid media including websites, social media, video, blog posts, images, etc. that has a conversion rate of at least 2%• Track effectiveness of social media campaigns and recommend new strategies based on KPIs• Research and identify new social media trends -
Social Media And Digital Marketing StrategistNature'S Logic 100% Natural Pet Food Feb 2020 - Apr 2023Remote• Source, recruit, and manage 20-30 social media influencers in order to increase brand awareness in the pet and sustainability industry• Create and execute 10-15 social media posts per week based on an editorial calendar• Utilized effective digital marketing strategies to increase newsletter subscribers from 5,000 to 40,000 ina few months• Promote brand awareness by engaging with the brand's online communities of approximately 20,000followers, including customers, retailers, partners, influencers, etc.• Monitoring and reporting on social media campaigns and ads with a budget of at least $2,500 permonth to make sure engagement leads to conversion• Achieved a 75% increase in social media followers last year for the brand -
Digital Marketing ConsultantBarnes & Noble College Sep 2019 - Jul 2020Remote• Contributed to the development of 3-4 strategic and marketing projects for the company• On a monthly basis, managed, scheduled, and published 8-10 blog and LinkedIn posts• Utilized Trello to collaborate and review the editorial calendar with 3-5 team members weekly• Optimized the blog site for organic search engine visibility and increased website traffic by 30%• Developed 1-3 newsletter templates using Hubspot and inputted content for monthly distribution• Identified and evaluated 10-15 metrics from monthly web and newsletter analytics to improve performance -
Senior Digital Marketing ConsultantHalo, Purely For Pets Sep 2019 - Jan 2020• Monitor and report social media performance and proactively communicate any issues to internal team and client, when necessary• Use data during and post-campaign to optimize and draw greater conclusions about HALO's digital marketing efforts• Support customer service team by communicating with customers online via social media in an effective and timely manner • Report monthly customer trends• Communicate all digital marketing strategies to Special Projects Manager in order to keep consistent brand identity for new marketing team
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Social Media StrategistHalo, Purely For Pets Jul 2009 - Aug 2019Remote•Developed and managed a pet ambassador program for 10-12 pets. Three Forbes Top 10 Pet Influencers were recruited successfully• Interacted with our 160,00 follower social media community via Twitter, Facebook, Instagram in an effective and timely manner to support our customer service team• Creating and scheduling 50-60 blog posts, newsletters, social content, and campaign promotions as part of editorial calendar management• Achieve at least 5 desired KPIs using SEO and online marketing strategies in a budget of $3,500 per month and within the desired time frame• Analyzed 15-20 metrics on quarterly reports to translate strengths and weaknesses into recommendations for improving social media campaigns• Establish SEO and online marketing strategies that meet the brand’s message in order to achieve desired KPIs and are executed within budget and desired timeline. For instance, a successful digital campaign was implemented to helped win the prestigious 2018 VegNews Veggie Award for Best Dog Food.
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Seo/Web Development/Social MediaDon'T Be Cruel Mar 2011 - Dec 2019Greater New York City Area• Created an e-commerce website that raised over $12,000 in funds for animals in need• Built an online community of over 25,000 followers on the organization’s Facebook page• Developed partnerships with 15-20 animal organizations and rescues to expand our reach• Used SEO strategies to generate an average of 3,000 visitors per month -
Freelance Project Marketing ManagerMainpoint Marketing May 2008 - Jun 2017Greater New York City Area• Responsible for overseeing 30-50 projects for the company, as well as all aspects of digital services and accounts. Clients included PayPal, Verve, Barnes & Noble Booksellers• Conduct marketing analysis and assist in developing marketing strategies through focus groups• Contributed to the creation of 100-200 client presentations, documents, and other materials• Served as a point of contact for 8-10 clients and vendors/partners regarding project details
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Online Communications Manager (Social Media And Seo Strategist)Institute For Global Student Success Oct 2013 - Aug 2016Greater New York City Area• Developed social media strategies and tactics to support brand awareness • Kept up-to-date on the latest social media integration trends for businesses• Generated leads by creating ways for students to registration on the website• Analyzed metrics, created monthly reports and implemented best practices for improvement -
Account CoordinatorScott Cooper Associates, Ltd Aug 2014 - Jul 2016Greater New York City Area• Performed marketing and full discovery analysis including assisting with focus groups, interviewing subject matter and auditing website and digital content• Researched current trends for social media strategy recommendations and pitch to 3-5 major clients• Assisted in redesigning client website with all new messaging and architecture with 4-5 internal team members
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Social Media/Seo Strategist And Consultant For Under The Microscope ProjectThe Feminist Press Jun 2008 - Feb 2014Greater New York City Area• Created 30-60 monthly content for Facebook and Twitter• Monitored and engage with 1,300 social followers to bring awareness about women in science and encourage young girls between 10-15 of age to pursue a STEM career• Designed and maintained monthly newsletter and sent to approximate 6,000+ contacts to promote the organization• Analyzed 15-20 metrics from social media, email marketing, and website analytics and then optimized to improve KPIs• Managed editorial team and interns of 3-5 people
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Marketing ManagerAccelerated Media May 2008 - Dec 2008Greater New York City Area• Planned, executed, and optimized email marketing projects using Constant Contact to successfully have an open rate of at least 35%•Collaborated with the content team to optimize website content, leading to a 12% increase in organic search visibility•Perform website management with HTML coding on a Wordpress platform•Analyzed competitor SEO strategies and identified opportunities for improvement
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Promotions ManagerNovastar Studios Jan 2008 - Apr 2008Greater New York City Area• Researched and evaluated news and comic sites for benefits and feasibility of potential partnership• Managed online marketing campaign to have a greater reach for brand awareness• Remained up-to-date on current trends and attended industry trade shows for networking purposes
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On Air Personality And Co-HostThe Comic Book Novice Radio Show Jul 2007 - Jan 2008• Hosted weekly live broadcasting on the WGBB radio station, the oldest station in Long Island• Interviewed various comic book writers, illustrators, graphic design artists• Attended trade shows and comic book conventions to recruit guests• Read on-air commercials and public service announcements during the show’s time slot• Researched hot topics for upcoming episodes
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Sales AgentMarge Casey + Associates Jul 2004 - Dec 2006Greater New York City Area• Updated 10-15 photographers’ portfolio on the company website• Digitally resized and cropped more than 5,000 images to website specs• Managed daily news blasts• Build and maintained an email list of 50,000 contacts• Created monthly promotional emails to potential clients• Managed the company’s Hispanic and International markets• Generated about 3-5 estimates and purchase orders for photo shoots per week• Responsible for obtaining client approvals and confirmations of assignments• Maintained current business relationships by scheduling client and production calls• Support all areas of production before, during, and after a shoot• Handled and distributed production-related paperwork
Belkis Cardona-Rivera Skills
Belkis Cardona-Rivera Education Details
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Digital Communication And Media/Multimedia -
Communication Arts -
Memorial High School
Frequently Asked Questions about Belkis Cardona-Rivera
What company does Belkis Cardona-Rivera work for?
Belkis Cardona-Rivera works for Shadow The Traveling Aussie
What is Belkis Cardona-Rivera's role at the current company?
Belkis Cardona-Rivera's current role is Social Media Content Creator.
What is Belkis Cardona-Rivera's email address?
Belkis Cardona-Rivera's email address is be****@****per.com
What is Belkis Cardona-Rivera's direct phone number?
Belkis Cardona-Rivera's direct phone number is +184374*****
What schools did Belkis Cardona-Rivera attend?
Belkis Cardona-Rivera attended Johns Hopkins University Advanced Academic Programs, Marymount Manhattan College, Memorial High School.
What are some of Belkis Cardona-Rivera's interests?
Belkis Cardona-Rivera has interest in New Technology, Social Media, Education, Environment, Science And Technology, Web 2, Animal Welfare, Health.
What skills is Belkis Cardona-Rivera known for?
Belkis Cardona-Rivera has skills like Social Media Marketing, Facebook, Email Marketing, Blogging, Social Media, Seo, Digital Marketing, Social Networking, Advertising, Marketing, Graphic Design, Web Analytics.
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