The UN Sustainable Development Goals have given us an incredible path to solving the greatest challenges of our time. The mobile industry unified behind one vision and one industry purpose: Connecting everyone and everything to a better future.Working across the globe with UN agencies, Heads of State, Ministers, Regulators, international development organisations and topical experts (AI, Climate, Health & Sustainability) to profile sustainable and responsible leadership and programmes across the mobile and tech industries.• Drove strategic evidence-based, content-led, united industry global marketing campaigns on the mobile industry commitment to UN SDGs, sustainability and 'Mobile creating a #BetterFuture' (Climate, AI for Impact, Progressive Leadership and Digital Inclusion) - exceeding all targets inc over 8M impressions and doubling engagement• Led marketing for the GSMA 'AI for Impact' programme, with a taskforce of 27 mobile operators and advisory panel of 12 UN agencies to scale mobile big data analytics and AI for social impact. Worked with technology leaders and governments to deliver in-country implementations, market development, and policy engagement. Focused on ethical AI solutions, and developing partnerships to drive demand and unlock benefits for people and planet. • Built c-level proposition and engagement to showcase sustainable and responsible purpose-driven leadership within the industry• Led strategic positioning of mobile industry as a thought leader at global, regional and local external events • Multi-channel content and comms integration with Mobile World Congress(100K+ attendees) and Ministerial Programme (3K+ inc. governments from 150 countries and 40 international orgs).

• Led strategic engagement of global events in support of Advocacy campaigns • Driving targeted in-country and regional marketing ‘moving the needle’ for global policy and development campaigns• Built multi-lateral relationships with regional and local partners to strengthen and promote marketing activities• Managed leadership speakers and sponsorship of external international events • Streamlined messaging matrix of policy and development content across core events• Go to point for knowledge on policy complexities, industry partnerships, and business needs • Consultative role for complex integrations for government stakeholders and protocol, co-operation agreements and branding • 2 Staff recognition awards *Exemplary delivery of WRC event *Internal Collaboration furthering strategic business needs

• Full service Mobile Broadband communications campaigns in emerging markets delivering core KPIs• Ownership of achieving key board level industry wide objectives through high impact GSMA WRC15 exhibition stand, regional c-level seminars and full mix comms• Global key stakeholder engagement programme – achieving project goals through annual programme of activity to identified influencers• Positioned GSMA Spectrum team as an international thought leader through targeted event campaigns • Complete management of 150+ owned/contribution events annually to drive awareness and disseminate core messages• Design and filming production of creative, relevant and engaging video case studies inspiring policymakers to act• Central point for marketing comms across all public policy projects delivering to global government and development organisations • Led marketing of GSMA India Office opening – board engagement, events, and government engagement • Designed and managed the GSMA ‘EU Mobile Day’ event for better engagement with EU policymakers (now M360 Europe)• Management of MP Government Leadership awards – VIP liaison, award event management, comms and press activity• Multiple staff recognition awards for exceptional contributions and outstanding delivery

• Planning & management of Ministerial event at GSMA Mobile Congress, growing attendance over 300%.• Ownership of bilateral meetings between GSMA and high level government attendees • Regional delegation management ensuring attendance of core target policymakers • Responsible for marketing activities, onsite branding, collateral, press support and delegate communications• Delivery of public policy core messages through creation of content streams, agendas and speaker management • Personal liaison with Govt. ministers, embassies & global regulatory authorities• Full service event logistics inc. delegate management, security, operations and scheduling

• Coordination of GSMA EU roaming campaign stakeholder (B2B & B2C) engagement annual programme• Managing European events and bilateral meetings, marketing communications to DMUs & government influencers• Global coordination of B2C documentary filming logistics inc. Government & Industry leaders• Project management of multiple project printed collateral and digital promotion• Managing relationships with external marketing suppliers , UK & International

• Identifying opportunities to penetrate target areas of the market & strengthen existing relationships.• Managing marketing for content led C-level events - Oxford Intellect Company• Determine potential sponsorship opportunities - both high profile venues and publications• Design, planning and implementation of business development networking events• Creation of timescales, project management, budgets for development & production of marketing materials

• Developed B2C new brand design and implementation through collateral roll out• Market research for business development • Ownership of legal contracts and FSA reporting

• Supporting design of B2B executive business development proposals• Oversaw office redesign and new brand identity• Hosted B2C promotional events on behalf of clients • Research into current and potential sponsorship deals and target markets • Compiling reports on research and sourcing information on potential Brand Ambassadors