Bella Ferrigno Email & Phone Number

Women’s Apparel & Accessories

Women’s Knit Tees & Tops, Women's Fleece Tops & Bottoms

4/2022- 12/2022Women’s Knit Tees & Tops 10/2020- 3/2022Women’s Shoes, Jewelry, and Sunglasses

San Francisco, California

• Manage women's footwear business, owning end to end merchandising of all shoes for Old Navy's global assortment.
• Develop product strategy and create compelling assortments through analyzing consumer data, sales results, trends, and the competitive market.
• Partner cross-functionally to influence all aspects of the GTM strategy including inventory buys, markdowns, product development, sourcing, in-store/online merchandising and marketing, and in-season management.

San Francisco, CA

• Rotated through Inventory Management, Product Development, and Merchandising at Old Navy. Rotations concentrated on both the day-to-day and milestone processes of bringing product to market and managing the in-season.
• Inventory Management: Analyzed the performance of over 250 products to reach sales and margin objectives. Implemented daily promotions, markdowns, and altered inventory allocation to meet financial plans.
• Product Development: Communicated with international partners to coordinate all aspects of product development over 500,000 units of women's denim. Negotiated over $20,000 of cost savings on garment production.

San Francisco, CA

• Pitched solutions to leadership on how to better monetize current ad offerings and combat complex inventory constraints, including ways to increase inventory, alterations to the ad delivery system, and further.
• Created comprehensive Inventory Management Guidebook that was shared globally to the ad sales organization.
• Rotated through responsibilities of media/ sales planner, account director, client services manager, programmatic manager, and sales coordinator.
• Generated IOs and RFPs, prospected for clients, and found unmatched programmatic accounts in Salesforce and QlickSense to tie revenue to account directors.

Berkeley, California

• Spearheaded marketing campaigns for 60+ large-scale events each year and managed $130k budget, attracting 15,000+ attendees with performers such as Kehlani, DRAM, Vic Mensa, Amy Schumer, and Sarah Silverman.
• Determined, organized, and delegated tasks to group of 18 interns, communicated efficiently with 10 internal departments and 130 members, managed 5 social media platforms with 20k+ reach, contacted potential sponsors.

San Francisco, California, Estados Unidos

• During my summer at LinkedIn, I:
• Served as an internal consultant for LinkedIn Marketing Solutions toimplement a restructuring plan for 300+ campaign managers. Automation (predictive ad campaign strategies) within advertising operations led to a gap.
• Designed and produced a deliverable and website which housed sales acumen trainings, cheat sheets on critical skills, and a comprehensive B2B Marketing Competitive Landscape Report that showcased LinkedIn product.
• Interviewed and shadowed 40+ employees across Ad Operations, Account Services, and Sales teams to identify skill discrepancies between Campaign Managers and the new Client Solutions Manager role.
• Raised $4,000 in 5 days for Kiva Microfunds as a team lead for the annual Interns for a Cause Campaign.

Berkeley, California

• Selected from a group of 17 counselors to travel Taiwan during January 2017 to recruit talent and present about the program to crowds of 70+ students and parents at 12 schools in Taipei and Taichung.
• Improved academic performance of business students through mentoring and tutoring over 100 international students during UC Berkeley’s Graduate School of Education summer program. I led students in academic study.

Berkeley, CA

• Represented the fraternity to over 1,200 potential new members during Fall Formal Recruitment and led the 100 women of my chapter in our recruiting process, coordinating all aspects of recruitment and pre- recruitment.
• Served on the executive committee and worked with the 7 other officers to ensure the chapter operated smoothly throughout the year.

San Francisco Bay Area

• Executed 15 events including bar nights, themed mixers, and contests around the Bay Area to promote Paramount films, Paranormal Activity: The Ghost Dimension and Scouts Guide to the Zombie Apocalypse, segmenting to the.
• Fostered partnerships with 36 bookstores and cafes in San Francisco, Berkeley, and Sacramento through cold calls with a 25% success rate to set up promotional areas to advertise A24’s film The Room.

I worked with the JustFab, Shoedazzle, FabKids, and Fabletics social media teams, crafting content for the international market through Instagram, Facebook, Twitter, and the Shoedazzle blog. Increased audience engagement on brand ambassador Instagram page by 33% and Facebook by 47%. I planned and executed 2 exclusive events for brand ambassadors, created 3.

Long Beach, California

I maintained cases and prepared files for court appearances for firm specializing in criminal law. I filed and sorted case evidence, reviewed and analyzed documents, updated online databases and spreadsheets, and communicated new case information to lawyer.

Study Abroad, Ies Abroad, Centro De Lenguas Modernas, Spanish Language And Literature

Business Administration

Activities and Societies: Kappa Alpha Theta, Sage Mentorship Program, SUPERB Productions