BFSI (Banking, Financial Service and Insurance)

TikTok/Vigo/Helo AdsBFSI/FinTech verticalsBoth branding ads and performance/auction/direct response ads

• Learnt how to optimize ads performance on Google AdWords and DSP platforms• Managed Criteo ads independently, adjusted the spent according to the market budget, analyzed the data change, and communicated with product managers and technical colleagues to identify and solve problems, to increase the ROI• Managed Facebook ads, and increased the ROI from 5 to 15 in 3 months• Evaluated and accessed a new mobile remarketing platform, Jampp (London), set KPI and overachieved it• Cooperated with Facebook to create Facebook ads for DHgate suppliers, to help suppliers buy ads more efficiently• Attended 2017 Outdoor Retailer Trade Show in the Salt Lake City, and brought 500+ registrations; Visited wholesaler buyers in Los Angeles, and researched local wholesale market

• Analyzed the data of VIP buyers' shopping history and habits, optimized their customer experience to enhance their loyalty to DHgate• Operated DHgate official Facebook page (250k Likes), planned promotion campaign to increase the unique visitors of DHgate.com• Attracted customers to DHgate Facebook Page, increased customers'​ stickiness and promoted repeated purchases by collaborating with EDM team and sending promotion emails• Proposed various cooperation plans to social influencers in the United States and signed contracts with them. Tracked data feedback and optimized influencers' social performance.• Established long-term partnership with several influencer marketing platforms while reaching out to potential platforms by asking for free trials as well as quotations, and making performance assessment• Contacted sellers on DHgate and connected them with influencers in the United States

• Established social media campaign, monitored and post on Facebook• Created email marketing campaigns to promoted products and services• Designed flyers and website sliders with Photoshop and Indesign• Reached out to potential clients in businesses

• Worked directly with the Director to assist in the development planning, and the implementation of the marketing strategies; Assisted in the writing, designing and distribution of marketing materials• Designed the donation mailers to encourage more volunteers donate for disadvantaged children in Colorado• Designed the logos for the Heroes of A Precious Child Luncheon• Designed CD label refills to maintain good public relations with donators

• Coordinated functions between TV station, 3 other organizations, and 4 departments in News Center• Led new department and guided student journalists to complete weekly program News Viewpoint• Played role of journalist, reported news and created videos