I am a marketing professional with 20 years experience in marketing, advertising, design and leadership. I have mentored and coached many graduate professionals through the start of their careers and I believe I have made a lasting impact on my young team members. As Head of Marketing at StepLadder UK - our B2B white-label SaaS solution allows banks and fintechs to offer digital savings circles to their customers. This helps businesses increase their market share, generate additional revenue, enhance customer retention and promote financial inclusion. We also have Circles 360 for individuals and SMEs who want to run digital Savings Circles for their communities. Read more about our suite of products here: https://www.step-ladder-solutions.com/circles360-pro-enterpriseMy career to date has been varied and challenging, having created, launched and grown the Trelonk Molecular Wellbeing brand into B2B and B2BC channels. I love challenger brands and disruptive marketing and my skills lie in helping to forge new commercial markets and building innovative strategies for them. In my previous two roles, I have designed, created and managed the communications, strategy, brand, partnerships and digital marketing campaigns for two unique Cornish companies. Both projects were ground-breaking as their market sectors did not exist, so there was no rule book to follow....My leadership roles have given me the opportunity to work with many junior team members - from supporting new apprentices with no prior knowledge, to challenging talented graduates out of their comfort zones! My leadership style evolved naturally into coaching, focussing on helping my team members to develop themselves and my AC accreditation further supports this.My experience is predominantly within lifestyle brand development and design, creating and presenting concepts to clients. I would describe myself as a brand expert and creative problem solver. I have designed and launched identities and strategies for many new brands across diverse sectors in my career. I have worked in publishing houses, ad agencies and I have built my own brand consultancy.Throughout my career I have created and maintained collaborative partnerships with luxury brandslike Cartier, Liberty London, Tarquins Gin and Caviar House. I have represented the companies I have worked for at events and expos, to investors and sponsors, in schools and hosted numerous workshops. I am a skilled trend forecaster and use these skills in product development to find ways to stayahead of curve and create new brand advocates.