My focus shifted on creating and developing marketing strategies to grow web sales and traffic for The-Mad-Group and Align-Pilates, while overseeing a Graphic Designer to support these efforts. Concentrating efforts on digital marketing channels such as Google Ads, Paid Social, and SEO.

Managed the day-to-day online & offline marketing of Mad-HQ.com and Align-Pilates.com. Online: Email Marketing, Website Management, SEO, Social Media & Google Ads. Offline: Product Packaging, Print Advertising, Photoshoots, Catalogues & Trade Show Events. Project: Redesigned the Align-Pilates website alongside a developer in an 8-month project.

Responsible for driving website development to improve user experience and marketing strategy through Email/SMS Marketing, SEO, and Google Ads. All with the goal of delivering conversion (sales & lead generation) and increased web traffic. Worked on a 5-month project alongside an agency to redesign the Sienna X website to improve user journey and increase conversion rate. One month after launch, CR increased from 0.88% to 1.41%.

Managed digital marketing channels including Google Ads, Paid Social, Email Marketing, and Affiliates to drive traffic, sales, and leads to the business.

Daily optimised Paid Social and Affiliate campaigns for Tomorrow TTH clients to maximise sales and leads.

Responsible for the day-to-day management of Google Ads, SEO, Email Marketing, Affiliates, and Social Media. My main objective was to increase sales and traffic to the six e-commerce websites.

Assisted in building six e-commerce websites including hushpuppies.co.uk, colehaanstore.co.uk, brantano.co.uk, shopcaterpillar.co.uk, timberlandpro.co.uk, and cotswoldshoes.co.uk. Gained experience in using Shopify, HTML, and UX/UI design.

Managed relationships with etailers in strategically offering brand and product ranges for their websites and working closely with the buying team. I worked to quarterly profit margin targets and achieved to grow my accounts 120% year-on-year.