Bella Zhang Email and Phone Number

Coupang ads sales and services for CN & RoW

Responsible to build logistics & inventory health products/programs marketing strategy; Own programs’ positioning, value proposition, key message and content development; Drive programs’ go-to-market communications and long-term adoption; Own education strategy, including content roadmap planning and create various content tools for Seller engagement and education across Asia; Set up logistics marketing input and output goals, design and track marketing metrics and seeking ways to improve… Show more Responsible to build logistics & inventory health products/programs marketing strategy; Own programs’ positioning, value proposition, key message and content development; Drive programs’ go-to-market communications and long-term adoption; Own education strategy, including content roadmap planning and create various content tools for Seller engagement and education across Asia; Set up logistics marketing input and output goals, design and track marketing metrics and seeking ways to improve, etc. Show less

Own offline branding events strategy planning, management, promotion and execution, including mega events strategy planning and content creation, and lead key events that contributing to Global Selling strategy; Collaborating with different teams across Amazon for events execution; Analyze event results on regular basis and continuously optimizing the event format, content and performance; Events Budget planning and control, agency management, etc.

Focus on Amazon ads products marketing to drive adoption, including own, manage and execute the digital marketing calendar, content development, support new products GTM, success metrics measurement, expand marketing channels.