Front End Innovation Lead
Monitoring alcohol industry trends & alignment with global Heineken Innovation teams to tackle new market opportunities. Regional launch & coordination of pilot to identify volume potential of B2C digital platforms.
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Isabel Noriega is listed as Front End Innovation Lead at Heineken Mexico based in Dallas-Fort Worth Metroplex, United States, United States. AeroLeads shows a matched LinkedIn profile for Isabel Noriega.
Isabel Noriega previously worked as Front End Innovation Lead at Heineken México and Amstel Brand Executive at Heineken Mexico.
The sparkle in a person's eye when they talk about something they love? I make that contagious. +5 yrs in Marketing & Advertising, celebrating brands & people.
Listed skills include Trabajo En Equipo, Conocimiento Del Consumidor, Adobe Illustrator, Marketing, and 8 others.
A career timeline built from the work history available for this profile.
Monitoring alcohol industry trends & alignment with global Heineken Innovation teams to tackle new market opportunities. Regional launch & coordination of pilot to identify volume potential of B2C digital platforms.
Monterrey Area, Mexico
National launch of Amstel Ultra Beer, ensuring ATL & BTLexecutions, sales performance analysis & coordination of internal & external stakeholders to guarantee coherent communication throughout channels. AMSTEL ULTRA LAUNCH (Northern Mexico) - JULY 2018AMSTEL ULTRA NATIONAL EXPANSION - JAN 2019“ANYTHING BUT TYPICAL” CAMPAIGN - FEB. 2019“IT’S NOT ULTRA, IT’S.
Mcallen, Texas
Corporate design, planning & implementation of social media strategy for the Rio Grande Valley’s first international Latin poetry festival.
Monterrey Y Alrededores, México
Employment of qualitative research tools whilst working closely with clients to produce effective, emphathetic brand strategies. - Contextual strategic planning- Establishment of brand identity, values and essence- Coordination and presentation of client proposals
Monterrey Area, Mexico
Design & implementation of social network campaign strategies: - Facebook: achieving a 171% increase in average reach per post over a 6 month period- Instagram: 265% increase in average post likes - LinkedIn: 20% increase in average post likes
Monterrey Area, Mexico
Training in the operation and design of marketing strategies in the gastronomy industry:- Public relations- Community management - Internal marketing
San Nicolás De Los Garzas Area, Mexico
Implementation of English courses at an intermediate - professional level. - Courses offered to employees at Lenovo Plant in Apodaca, Nuevo Leon (MX)- Courses offered to adolescents and adults at YOSI San Nicolas de los Garza
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Isabel Noriega is listed as Front End Innovation Lead at Heineken Mexico.
Isabel Noriega is based in Dallas-Fort Worth Metroplex, United States, United States.
Isabel Noriega has worked for Heineken México, Heineken Mexico, Feipol, Apositivo — Construimos Marcas Coherentes E Influyentes., and Orange Investments.
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Isabel Noriega is listed with skills including Trabajo En Equipo, Conocimiento Del Consumidor, Adobe Illustrator, Marketing, Liderazgo, Visual Studio Team System, Social Media, and Social Media Marketing.
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