Christopher Bell Email & Phone Number

Austin, Texas, Us

Leading Product for the Data, Heath Data Warehouse, and Platform teams that underpin Heath Data Intelligence

Austin, Texas, Us

Austin, Texas, Us

San Jose, Ca, Us

Leader for all Adobe Ad Cloud's (fka TubeMogul) product strategy and initiatives related to Inventory (Open Exchange, Private Marketplaces, On Demand -- Premium Inventory ), RTB & Ad Serving, Audience, Measurement, and Usability.

Emeryville, Ca, Us

Leader for all TubeMogul's product strategy and initiatives related to Inventory (Open Exchange, Private Marketplaces, On Demand -- Premium Inventory ), RTB & Ad Serving, Ad Swap (placebo lift testing).

Emeryville, Ca, Us

Conceptualized and refined product vision through “lean startup” process, recruited and led team to create and iterate minimum marketable product based on user feedback and reactions.■ Define product priorities to balance customer acquisition, retention, and internal business needs, while making the product intuitive-to-use■ Provide customer success support (e.g on-boarding, training, best practices) ensuring customer satisfaction and minimizing churn■ Source, close, and manage partnerships to get access to key technology, and distribution channels ■ Develop marketing positioning and copy for use in sales materials, company website, landing pages and PPC ads■ Identified and recruited the team (technical team, sales, and advisors) to bring specific expertise and hands on skills to the company■ Created an affiliate sales program to encourage and support industry influencers and well-connected customers in our customer acquisition strategy

Austin, Texas, Us

Drive the online buying and and product strategy for Red Book Connect's product suite. Red Book Connect is the premier provider of intuitive, web-based scheduling, forecasting and communications solutions for the restaurant and hospitality industries. The Red Book Connect product portfolio includes: Digital Red Book, Manager's Red Book, HotSchedules, Macromatix, Schoox, GoHire.

Palo Alto, Ca, Us

Led operations (including accounting, finance, legal, HR, network ops & facilities) and owned all facets of revenue for a live-video streaming site with 10MM unique monthly visitors. ■ Increased revenue per page view by 115% by diversifying demand, instituting cross-demand source dynamic pricing, and testing new ad formats ■ Created company processes and policies covering operations, finance, hiring and HR as the company prepared to grow from 9 to 35 employees■ Reduced the time required to close the books from 6 months to 2 weeks■ Drove the company's recruiting process as we doubled team size from 10 to 20. Personally recruited heads of marketing, business development, and product■ Sourced, managed, and negotiated contracts with all external parties (vendors, service providers, customers, partners, legal counsel). Negotiated licenses on technology key to company’s strategic shift to mobile ■ Planned and managed server build-out and deployment as well as CoLo and bandwidth provisioning■ Conducted financial planning and projections for ongoing operations, valuations. funding and strategic scenarios,■ Managed 24x7 offshore team of 35 to provide content monitoring to ensure community standards compliance

Consultant to consumer focused start-ups, including mobile applications■ Provided revenue development (balancing revenue needs, customer development, and user-experience) for a kids mobile app with >1.5M MAU■ Created business plans, investor decks, and forecast models for a mobile kids’ gaming platform start-up (subsequently successfully funded)■ Ran online marketing and PPC advertising, from developing positioning and messaging to landing page creation and keyword buying, for a hair care products company■ Developed new product strategies by aligning positioning and monetization for multiple clients■ Recommend development strategies and deal structures to balance time-to-market with costs for multiple clients

Us

Co-led product and led operations, including finance, legal, partner management, and analytics for an Angel-funded cause marketing/casual gaming start-up, from pre-product, to revenue generation and A-round funding. ■ Defined and prioritized product requirements for our agile development team■ Wrote product briefs to align company around specific target customers■ Established marketing positioning and messaging for communications to both partners and users■ Developed, prioritized and drove product requirements for back-end reporting systems■ Owned all metrics and telemetry data and reporting from definition through reporting and analysis■ Implemented experiment-based testing methodology for optimizing product and marking decisions■ Led customer development efforts to learn, subjectively, what drove users to use (or stop using) the product

Emeryville, California, Us

Partnered with senior executives to develop business strategies, financial plans and analyses that drove decision-making■ Defined, analyzed, and crafted product strategies for major business lines, which resulted in higher than forecasted revenue and gross margin■ Owned all analytical efforts for CEO-led consumer service strategy steering committee■ Drove quarterly R&D strategy process to define paths to increased ROI, reduced COGS, and improved shareholder value■ Negotiated major technology licences to ensure access to key product components and reduce overall product costs■ Spearheaded push for increasing internal innovation■ Partnered with Sr.VP of R&D for all issues related to strategy, planning and budgeting

Mountain View, California, Us

Created strategy and defined & executed marketing, pricing, and promotion for $75MM credit card processing business■ Increased new customer acquisition by 25%, developed and managed aggressive acquisition strategies■ Defined and executed go-to-market plan for a new service launch which resulted in significant increase in customer acquisition■ Owned and created targeting, positioning, pricing, naming and messaging for the flagship payments offering■ Responsible for a drafting and managing marketing budget and channel mix, with focus on maximum growth and profitability■ Drove customer lifetime value analysis to demonstrate favorable ROI through new acquisition channels■ Developed sales tools to facilitate data-driven, real-time pricing decisions

New York, Ny, Us

Developed business plans and forecasts for two new digital music businesses■ Analyzed financial & operational impacts of new ventures, recommended shift in strategic direction to senior management

P&L owner of the email newsletter channel with $7MM in revenue, 300,000 subscribers, and staff of 5■ Redefined revenue model and developed sales strategies to capitalize on unsold ad inventory■ Increased subscriptions by 35% through initiation of customer acquisition campaigns, reducing production costs by 15%Senior Manager, Strategic Projects Identified untapped financial and operating efficiencies, reduced budgeted costs by $25MM■ Analyzed and presented senior management with recommendations on investment, financing, and exit scenarios■ Developed and implemented new corporate strategies with C-level executives, as key member of strategy taskforce

New York, Us

Managed teams in valuation of intellectual property and closely-held companies■ Performed market quantitative and qualitative analysis for the carbonated soft drink industry■ Designed and executed cross-sale analysis of security software across multiple companies and product lines

Mba, General Management

Bs, Business Administration