- Corporate Strategy Plan & Implementation- M&A survey, execution and post management- Other Investment

- Build up SCM team, order fulfillment center, customer service center, and warehouse- Setup SAP system- Responsible for worldwide SCM operation- Knowledge transfer from mother company to WeEn, handover and cutover- Warehouse movement

- Business development and improvement of Sales, Margin, EBIT, P&L in BL- Team management of Commercial, Supply Chain and Demand Plan function- Strategy implement in BL/BU- Work Stream of JV company found- Establish a holonomic independent SCM team in China and setup IT and procurement platform for JV

- Responsbile for Bipolar and MOSFET business in Great China ( mainland, HK, TW )- Drive for sales and DI/W, arrange customer day, workshop and marcon activities etc.- Support PL strategy to carry out penetration plan for GC market by conducting training to sales and promoting to selected customers- Market survey and analysis, competition analysis, new product definition,etc

- Responsible for Multimarket Semiconducts AOP of China/Hong Kong area; - Make and execute promotion strategy of Philips’ discrete products (Transistors, Diodes, Sensors, EMI Filters & ESD protection devices, and Interface products)- Manage key OEM business and design-in/-win by product lines- Market survey and analysis, like market TAM/SAM exploration, competition analysis, new product definition, etc.Achievement: - A-P-E-X AWARD WINNER in 2002- Drive sales from 3M$ to 15M$ in 2 years