Lead SSP & DSP product management of OOH-CTV-Mobile media buying platforms.

Launch ad-tech platform, DMP and CRM for programmatic buying, audience targeting, global payment and finance settlement. Roll out international site for English-speaking clients/partners to join. • Deliver omni-channel advertising and data visualization service while collaborating with top-tiered media including Google, Facebook, Criteo, AppNexus, Taboola, etc. Design and define universal measurements for ads report spanning search and programmatic ads. • Work with end-users / engineers on business scenarios, product requirements and technical solutions. Demo new features to users before and after product release. • Collaborate with EMEA / APAC sales team to resolve issues like site blocking, VPN limitation, external API call, etc. Work with marketing / sales team to make Go-to-Market plan, communicating our value and raising brand awareness. • Draft spec, PRD, mockup and technical specifications for product development. Familiar with Project coordination tools like Azure, Axure, Visio, MS Suite, PS, MindManager, SVN, etc. • Improve user experience by both troubleshooting and tracking users’ feedback. Debug and resolve product issues collaborating with dev and QA team.

• Independently lead R&D of user behavior analysis platform (DMP). Consolidate data & features from multiple platforms into one data analytics platform. Drive cross-functional / multi-business units collaboration, connect data platform with content management system and ads platform, build marketing tools for ops team, partners and third-party vendors, deliver third-party API and TA service.• Collect demand-side’s pain points and requirements. Draft features, UI, specs. Create high-definition prototypes with Axure. Break down requirements & features into operational tasks, make development calendar by priority.• Build corpus and user tag hierarchy for marketing standardization & personalization, define metrics and corresponding calculation formulas for audience targeting and look-alike.• Collaborate with data engineers and front-end engineers to release features including User Tag / Placement Targeting / Recommendation / Keyword Optimization / Automatic Report / Performance Monitor.• Act as program manager to control time, cost and risk of the whole product development process. Ensure deliverables come out timely and as expected.

• Drafted, edited and developed customer-faced contents for all owned, earned, and paid media.• Reported weekly analysis of innovative onsite fashion magazine to management team, applied metrics and data to seeking ways to improve always.• Maintained five content programs (Onsite Campaigns & Promotions, Email Digital Marketing, Weibo Content Marketing, WeChat Content Marketing, Associates Advertising)for driving premium brands adoption and customer engagements, creating PGC/UGC with compelling and on-brand content using multiple genres and tunes. Dedicated impeccable attention to details.• Conducted due diligence on brand story of more than 10 categories for customer education including Apparel, Electronics, Shoes, Luxury Goods, Jewelry & Watch, Luggage & Bags, Baby, Sports, Home Instruments, etc.• Kept balance between maximizing business results and customer experience. Integrated content with constantly updating gadgets by collaborating with Tech, Design, PM and PR teams.