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Michael Beller is listed as Collaborating with non-profits, educators, foundations, and brands to enhance the lives of the communities they serve via digital transformation and content creation. at The Heron Collaborative, based in Richmond, Virginia, United States. AeroLeads shows a work email signal at mac.com and a matched LinkedIn profile for Michael Beller.
Michael Beller previously worked as Co-founder, Digital Content Specialist at The Heron Collaborative and Director, Digital Initiatives and Communications at Menokin Foundation. Michael Beller studied at University Of Virginia.
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Creating and executing innovative collaborations and content campaigns with non-profits, higher ed, foundations and brands to drive measurable results for social change and engagement. Project partners include Boys and Girls Clubs, Menokin Foundation, University of Virginia, Californians Dedicated to Education Foundation, Los Angeles Education Partnership, among others. Previously held senior digital marketing and branded content positions at Contend, NBC, AOL, IAC, ABC, Sony, Motor Trend, and BrightRoll, working with brands on content marketing partnerships including Kellogg’s, GM, Sprint, McDonalds, AT&T, Toyota, and NBC Universal. Specialties: Content Marketing, Digital Media, Mobile, Monetization, Product Development, Cause Marketing, Video Production, Narratives, Photography, Video
Listed skills include Digital Marketing, Online Advertising, New Media, Digital Media, and 23 others.
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Los Angeles, Ca - Richmond, Va
The Heron Collaborative is a creative collective that seeks to enhance the narrative of foundations, non-profits, education, and cause driven brands via meaningful storytelling and ROI-based content strategies. Clients include University of Virginia, Californians Dedicated to Education Foundation, Menokin Foundation, Boys & Girls Clubs of Metro Richmond, and Roots of Music New Orleans.
Virginia, United States
Oversaw all digital initiatives and communications at the Menokin Foundation. Strategy, website, social media, messaging, communications, PR/unearned media, paid media via Meta, print, web, native, and other channels.
Greater Los Angeles Area
The Los Angeles Education Partnership is an education non-profit pioneer for over 30 years that works as a collaborative partner in higher risk communities in the Los Angeles area to support the personal and academic success of children and youth from birth through high school. As Co-Chair of Communications Committee, aided in steering a rebranding of organization, as well as vetting outside agencies and vendors to this end. Volunteer in LA Unified public schools to mentor students on storytelling, interviewing and portfolio reviews.
Greater Los Angeles Area
Produced and directed video-driven storytelling for brands and organizations; forged strategic partnerships and revenue-focused business development; drove emerging platforms for content creation and distribution; marketing the company.
Irvine, Ca
Created and launched discovery campaigns driven by story-focused programming for 50 media brands across web, native, video, print, broadcast, and experiential; managed Apple and Google strategic partnerships; expanded and ran emerging media division of company, creating over 12 mobile applications; oversaw and executed PR efforts and social media messaging for company.
Greater Los Angeles Area
Originated digital brand sponsorships and partnerships, including first for company original branded artist biopic for web series underwritten by Toyota; advanced social media strategy; liaison with all divisions of Sony Entertainment on tentpole projects to optimize workflow.
Greater Los Angeles Area
Launched and managed Los Angeles Brightroll office; secured $2.5mm in video programming and advertising commitments in first 6 months via partnerships with Toyota, NBC, Jaguar, and Lionsgate among others; spearheaded custom product development for video automotive and entertainment distribution channels.
Greater Los Angeles Area
Managed West Coast digital business development, sales and marketing; hit aggressive annual goal of $22mm in one calendar cycle; worked closely with video gaming clients including Microsoft, Playstation, EA and others to build new revenue streams apart from OEM automotive; booked upfront advertising plans with Toyota, Ford, MINI, Kawasaki, T-Mobile, GM, and Chevron among others.
Burbank, California
Drove ABC programming tune-in efforts; participated as key driver of "Yellow" campaign pushing network to #1 in ratings; executed ABC marketing plans across all Disney owned divisions; created incremental revenue promotions with sales teams driven by original programming; shrives as press relations liaison.
Managed national sponsorship team, delivering $3 million delivered in first year; negotiated business development to grow overall network and company valuation.
Expanded and connected local digital affiliated CitySearch hubs via sales and marketing teams to create national advertising network; drove scale and value for co-marketing and advertising partners in early phase development of company.
Founding member of early phase AOL programming and sponsorship team; negotiated, launched and oversaw ongoing production of first branded entertainment digital content series on the web in 1995, "Celebrity Circle on AOL", including $1.6MM Oldsmobile sponsorship; generated brand dollars via original content creation with clients including GM, Victoria's Secret, JC Penney, Tower Records, and Ford among others.
New York, Ny
Created and executed promotional campaigns for NBC programming; launched Late Night with Conan O'Brien and Jerry Seinfeld Tour; drove early stage development of NBC.com and NBC on AOL; collaborated with broadcast sales teams to create on-air and digital first programs to drive incremental revenue from NBC vast client base.NBC Page, 1989
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Michael Beller works for The Heron Collaborative.
Michael Beller is listed as Collaborating with non-profits, educators, foundations, and brands to enhance the lives of the communities they serve via digital transformation and content creation. at The Heron Collaborative.
AeroLeads has found 1 work email signal at @mac.com for Michael Beller at The Heron Collaborative.
Michael Beller is based in Richmond, Virginia, United States while working with The Heron Collaborative.
Michael Beller has worked for The Heron Collaborative, Menokin Foundation, Los Angeles Education Partnership, Contend, Llc, and Ten: The Enthusiast Network.
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Michael Beller studied at University Of Virginia.
Michael Beller is listed with skills including Digital Marketing, Online Advertising, New Media, Digital Media, Advertising, Brand Development, Strategic Partnerships, and Content Strategy.
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