Laura Bell is a Head of Product and Design at Kmart Australia Limited. She possess expertise in user experience, information architecture, web design, art direction, digital strategy and 43 more skills. Colleagues describe her as "Laura was an absolute pleasure to work with, she was able to deeply understand the problems and subject matter for our project and translate them into exceptionally well designed experiences. She has a keen eye for design, creating delightful user experiences in a pragmatic and highly considered fashion. All prototypes she created were meticulous and she was constantly looking to iterate on them through user and stakeholder feedback. Her lo-fi designs were so good that on more than a few… Show more" and "Laura is that wonderful blend of experience, pragmatism and creativity that you only get from someone who has worked across a huge range of projects. Laura came in as the senior UI designer on a Health and Well-being App. She listened carefully to what we wanted, delivered it quickly and beautifully and was able to mentor our in house junior to allow us to keep our costs down. She easily moved into our team and was able to clearly articulate and support her decisions across all… Show more"