Max Belov Email & Phone Number

Ua

Киев, Киевская, Ua

Key challenge: - To set up a highly effective marketing function- To recruit a team, establish processes, implement KPI- Rebranding to be developedKey responsibilities:- development and management of implementation of the company's marketing strategy, brand positioning, brand promises, etc.- strategic planning and sales forecasting, budget planning and management- analysis of the effectiveness of various channels of promotion and sales, monitoring of marketing investments return- development and implementation of marketing activities and initiatives, implementation, monitoring, performance analysis- managing the marketing department, workflow, project management: tracking tasks, load control, prioritization of tasks and projects, etc.- managing the marketing ecosystem inside and outside of the company with partners, providers, contractors, advertising and media agencies- people management: recruited new people to a team, KPI implementedKey achievements:- a new brand positioning was successfully developed launched- 1,5 times subscriber base increase in 9 month- a unified system for monitoring of KPI marketing efficiency and brand health created

Key challenge: - To set up a highly effective marketing function- To recruit a team, establish processes, implement KPI- New brand positioning to be developedKey responsibilities:- development and management of implementation of the company's marketing strategy, brand positioning, brand promises, etc.- strategic planning and sales forecasting- budget planning and management- analysis of the effectiveness of various channels of promotion and sales, monitoring of marketing investments return- development and implementation of marketing activities and initiatives, implementation, monitoring, performance analysis- market analysis, competitor actions, development and implementation of standard reporting- managing the marketing department and regional marketers- workflow and project management: tracking tasks, load control, prioritization of tasks and projects, etc.Key achievements:- a new brand positioning was successfully developed launched- a unified system for monitoring of KPI marketing efficiency and brand health created

Київ, Україна, Ua

Key challenge: - To set up a highly effective marketing function- To recruit a team, establish processes, implement KPI- New brand positioning to be developedKey responsibilities:- development and management of implementation of the company's marketing strategy, brand positioning, brand promises, etc.- strategic planning and sales forecasting- budget planning and management- working with the brand, increasing awareness- analysis of the effectiveness of various channels of promotion and sales, monitoring of marketing investments return- formation and implementation of a set of activities aimed at attracting new customers- development and implementation of marketing activities and initiatives, implementation, monitoring, performance analysis- development and implementation of marketing activities and algorithms to increase ticket sales and additional products, services- market analysis, competitor actions, development and implementation of standard reporting- managing the marketing department and regional marketers- workflow and project management: tracking tasks, load control, prioritization of tasks and projects, etc.- work with consultants/contractors, analysis of work performedKey achievements:- a new brand positioning was successfully developed launched planetakino.ua/svidok/- a unified system for monitoring of KPI marketing efficiency and brand health created- Salesforce Marketing Cloud, the world's leading marketing campaign automation solution, implemented- more than 100 product initiatives, promotional campaigns, events in cinemas and outside cinemas, sponsorships, special events, etc. launched- business indicators, plan/fact 2018: average check 105%, revenue 97%, plan/fact 2019: average check 109%, revenue 102%- EFFIE Awards: best marketing team 2021

Київ, Ua

Key responsibilities:- development of marketing strategy for the company in line with company objectives- overall responsibility for brand management and corporate identity- management of all marketing activities for the company though all business directions:C2C, B2C and B2B- coordination of marketing campaigns with sales activities- marketing budget development and maintenance- planning and implementation of products and services development with R&D department- planning and implementation of products promotional campaigns- monitoring and report on effectiveness of marketing communications- creation of a wide range of different marketing materials- implementation of effective internal communications to ensure that all relevant company functions are kept informed about marketing objectives- analysis of potential strategic partner relationships for company marketingKey achievements:- NPShopping project successfully launched – over 500 orders per day- Internet acquiring successfully launched – over 14K transactions in February 2017- More then 10 co-promo successfully launched with such partners as: AliExpress, Rozetka, GearBest, LaModa, Brain, OLX, RIA, Samsung, lifecell, etc.

Key responsibilities:- fully responsibility for marketing evaluation and activities that drives new Microsoft products family Office 365 for business through Softline to the market- development of the channel & go to market strategy, product positioning and messaging- development and execution of promotional campaigns, online campaigns, events, etc. that shorten time to market- responsibility for effective pass through every stage of the sales & marketing funnel, ensuring a positive customer journey and experience- coordination of all go to market activities and marketing campaigns with sales focus and initiatives- management of a marketing budged, ensuring that funds are optimized to maximum effectiveness, tracking the marketing investment return- interaction with sales managers, customers, channel partners and Microsoft employees to communicate and evangelize marketing programs and collect feedbacks, gather and analyze customer insight- presentation of sales engagement and marketing updates on the competition and how to overcome them- control of creation and delivery of press releases, advertisements, case studies, success stories and other marketing materialsKey achievements:- promo campaign successfully launched, 87% fulfillment of this financial year sales plan - IT4SMB platform – All-in-one IT solutions for small and medium business – successfully launched.

Redmond, Washington, Us

Key responsibilities:- engagement and focus on marketing channel through targeted marketing campaigns- marketing relationship management and planning within multinational and regional partners - assistance and support of Microsoft products and initiatives, ensuring marketing readiness, engagement activities and support through partner-driven demand generation- marketing budget planning and management- coordination and collaboration with Business Groups to ensure right coverage of partner’s readiness across the market Key achievements:- Windows XP end of support communication and sales promo campaign launch- Microsoft Office 365 Personal launch

Key responsibilities:- responsibility for IPNET marketing evaluation and activities- evaluation of current marketing strategy, positioning, communication platform, channels- creation and implementation of annual marketing plan, product line (tariffs) fine-tuning- overall development efforts leading and management to raise an annual marketing plan- work with sales, business development and IT to improve user acquisition and retention- new services and promos development and launchKey achievements:- new “all-in-one” tariffs family launch- New SMART TV group if innovative IPTV services launch

Moscow, Ru

Key responsibilities:- evaluation of current marketing strategy, positioning, communication platform, message, etc.- creating and implementation of annual marketing development plan- overall development efforts leading and management to raise an annual development plan- creation of “campaign management” procedures to increase marketing department efficiency- work with sales, IT and marketing to improve user acquisition and retentionKey achievements:- new services developed and launched (virtual POS, special service for t1ravel agencies, several co-promos with key-partners: Visa, World of Tanks, Ebay Today, etc)

Kiev, Ua

Key responsibilities:- creation and implementation of annual development plan- creating and implementation of annual marketing development plan- development and implementation of new projects, leading cross-functional groups activity- work with sales and marketing to improve subscriber acquisition and retention- relationships development with current and potential partners & suppliers- suppliers and manage relationship analyses to negotiate favorable contractKey achievements:- new product and communication campaign launch – TV+Internet for one price- over 5 new projects and services

Київ, Ua

Key responsibilities:- new positioning & rebranding, lifebox and BUSINESS life new communication platforms development- development and implementation of all kinds of communication campaigns, promo-campaigns, services and products launches, etc.- creative agencies management, initiating and participation in agencies bidding processes, day-to-day involvement, inspiration and controlKey achievements:- more than 20 integrated marketing campaigns (TV, radio, press, online, etc) developed for life:) brand; KPI`s: spontaneous brand awareness share growth: from 76% to 89%, AD awareness share growth: from 58% to 68% (all period)- more than 60 campaigns (TV, radio, press, online, etc.) developed for lifebox brand; KPI`s: usage penetration share growth: from 35% to 50%, revenue share growth: from 12% to 20% (all period)- more than 70 campaigns (TV, radio, press, online, etc.) developed for BUSINESS life brand;- EFFIE awards, silver in communication products & services – “Sharks” campaign

Київ, Ua

Key responsibilities:- project development and support – positioning, values, audience, message, communication style & rules, partners eco-system, etc.- achievement of marketing organization's goals by leading the project; effective acquisition activities launch, day-to-day coordination of all internal/external parties’ activities- new product development & launch (Lady life:) starter package)- “free shopping” partner’s program launch and supportKey achievements:- Lady life:) subscribers base growth – 59% (08.2007 –12.2007)- over 30 partners (160 outlets) acquired to free shopping program- EFFIE awards, gold in communication products & services – Lady life:) brand launch

Київ, Ua

Key responsibilities:- identification and management of the marketing organization's key external business partner relationships - building a partnership eco-system- launch of effective acquisition activities- development and support of different promo-campaigns, co-promotions, partner programsKey achievements:- more than 15 acquisition campaigns developed for new customers- about 1,4 million new subscribers (01.2007 – 08.2007)

Key responsibilities- Global marketing strategy realization, marketing plans development; - Budgeting – building an annual marketing budget, realization and control of performance of certain a budget objectives (for all trade marks);- Sales and purchase planning, account management;- Development and implementation of ATL (Press) and BTL support - instruments of sales promotion, trade-marketing programs, BTL - activities, presentations, tasting, working with a press, etc.;- Development of merchandising standards;- Coordination and controlling over fulfillment of brand-managers & sales representatives` objectives;- Working with producer - generating sales reports, budget realization and affectivity, purchasing forecasts, etc.Key achievements - Sales growth in French wines category – 28%, in Chili wines – 11%

Key responsibilities- Building and realization of marketing strategy, positioning of trade mark;- Monitoring and market analysis, competition environment analysis. Pricing;- Budgeting – building an annual marketing budget, realization and control of performance of certain a budget objectives;- Sales and purchase planning, account management;- Development and implementation of ATL and BTL support - instruments of sales promotion, trade-marketing programs, BTL - activities, presentations, tasting, working with a press, etc.;- Purchasing, logistic, POSM production and distribution;- Development of merchandising standards;- Coordination and controlling over fulfillment of sales representatives` objectives;- Working with key clients, distributors;- Working with producer - generating sales reports, budget realization and affectivity, purchasing forecasts, etc.Key achievements - Sales growth in Georgian wines category – 78%

Kyiv City, Ua

- “UMC internal merchandising” project development and launch;- Day-to-day coordination of merchandisers` work;- Working on visualization of UMC and dealers shops, merchandising standards;- Training and on-work training of merchandisers;- Controlling over fulfillment of merchandisers` objectives;- Development and further support of trade outlets database and merchandisingreporting system;- competitive analysis, perspective project KPI`s and plans development- POSM production and distribution, working with POSM producers;- Coordination of promotional activities (for dealers and customers). Working with BTL-agencies;- Participating in development and realization of new a brand launch to the Ukrainian telecommunications market (virtual GSM-operator “Jeans”)

Kyiv City, Ua

- Informing the subscribers on financial and technical questions, network services, international roaming, etc;- Selling by telephone;

Ua

- Advancement a new radio station on advertising market;- Creative and audio production;- Development a promotion programs, corporate proposals for clients, etc

- Design and make-up of information-entertaining newspaper “Программа+Реклама”