Award-winning and entrepreneurial-minded senior management professional with a unique combination and exceptional expertise in marketing, eCommerce and digital transformation. Highly successful in setting up and growing business units across marketing, digital, social media, eCommerce, product design, mobile solutions, loyalty program, voice of guest (customer service) and technology functions.Outstanding capacity to see the ‘bigger picture’ with strong operational, strategic and leadership skills, has made significant contribution in brand management leveraging technology. Proficient planner, recognised for people management & process re-engineering has strong focus on design, quality and consumer experience.Approachable, with a naturally open minded & innovative style which facilitates change, inspires loyalty, drives collaboration with partners, consumers and colleagues alike. A team player with excellent communication skills, has proven ability to work under pressure in fast-paced and time sensitive environment. Experience of over 24 years, pioneered various innovative industry-first eCommerce, social media, digital, loyalty and consumer experience initiatives in the global aviation industry. Core Competencies: Marketing Communication | Brand Management | Digital & Social Media | Performance Marketing | Research & Insights | Marketing Technology | Sponsorships & Partnerships | Holidays | SME Business | Student Program | Ancillary Revenue | CRM | Rewards & Recognition | Acquisition & Retention Strategy | Design & Usability | Product Design & Devp | Mobile Solutions | Portal Management | Business Insights | Self-Service | Direct Sales | Payment Solutions | Project Management | Contact Centre | Guest Relations | Central Help Desk | Social Media Command Centre | Net Promoter Score