Lucian Beierling Email & Phone Number

Milan, Lombardy, Italy

Managing the royalty department and in charge of all operations related to calculating, maximizing and processing timely and accurate royalties for Soundreef’s rights holders.Developing and ensuring all services of the Music Rights Platform adapt to the changing music business environment in all areas and digital initiatives.Strategic direction and oversight of product roadmap in order to guarantee continuous success of all royalty ops including music repertoire, licensing and payments to rights holders.

Milan Area, Italy

Implementing design and continuous improvement of all services of the Music Rights Platform. From rights holders account development and music registration to user licensing and payments. Overseeing development of data parsing and automated royalty reporting tools for all type of performance and mechanical rights: Online (All DSPs and Youtube CMS), Radio and TV (broadcast monitoring with audio fingerprinting technology), Live events (Ecommerce solution based licensing), Mechanical (Major and indie label releases), Background music (instore network data mgmt and royalty processing) and international reciprocal agreements (CWR, CRD data parsing).Devising strategy and vision for all Soundreef products and directing tech team of front end / back end / full stack developers and data analysts.Leading customer success team of specialists and managers dealing with enquires and support for 35.000 rights holders worldwide with a median 48 hours full resolve time and 97% client satisfaction rate.

London, United Kingdom

Responsible for the management of the marketing and customer support teams. Led marketing and communication strategy during a period of sustained growth and unprecedented media attention. Over 1,600 press features in a 2 year span which resulted in the first top mainstream artist (Fedez) joining Soundreef with many others following suit (J-Ax, Enrico Ruggeri, Noyz Narcos, Dark Polo Gang, Achille Lauro, Rovazzi, Gigi D’Alessio, Nesli, Maurizio Fabrizio etc…).Organized press conferences in Italy with intense media attention and presentations at major international festivals (Primavera Sound, Sonar, Sanremo Festival). Planning and overview of songwriter and publisher acquisition campaigns with a 170% growth rate taking total registered rights holders to 20,000 worldwide (8,000 in Italy alone - 10% market share) and total registered songs to 215,000 in 2016.

London, United Kingdom

Leading the artist support team providing timely responses and detailed information on Soundreef's services and royalty payments/reports for rights holders and music users.Managed the launch and developed the Live events licensing product in Italy and Spain starting from May 2014, the first ever alternative of its kind to the traditional collecting society model to be implemented in the E.U.Soundreef provides music licenses to businesses, gathering and distributing royalties on behalf of songwriters, publishers, labels and performers. Soundreef is an Independent Management Entity (IME in accordance with the directive 2014/26/EU) that competes with national Collective Management Organizations (CMOs) such as SGAE, GEMA, SIAE, SACEM and PRS.

Milan Area, Italy

Launch of Sofar Sounds in Italy organising and developing the movement in the most important cities and leading the Sofar Sounds Milan team.

London, United Kingdom

Development of activities and brand awareness in the UK, product management, database analysis and reporting. 6,000 artists, 1,500 unique daily users. Partnerships with Lago luxury interior design brand, Gibson and Sennheiser.

Bergamo, Italy

Logistics & Operations, database analysis and reporting. Team management of 40 operatives on a daily basis supervising and planning activities. Annual goods handling flow increased from 800,000 to 1,500,000 items during 4 years in charge reducing costs and improving the delivery lead time from 4 days to 2.

Bergamo, Italy

New Logistics & Operations software rollout to 3 warehouses, staff training, database analysis and report building for company top management.

Milan, Italy

Content writer for English and International website