As the Chief Operating Officer (COO), I oversee day-to-day operations, ensuring that business processes run smoothly and align with our strategic goals. My role involves managing various departments, providing insight-driven strategies for efficiency optimization, and contributing to the overall success of the organization.

As a former Product Strategy Advisor at Wield VR, I specialized in guiding the organization's product positioning and played a key role in crafting impactful go-to-market strategies. This involved in-depth market analysis, competitor research, and focused customer feedback analysis, particularly for OneStock. Collaborating with internal teams, I contributed to crafting brand and marketing strategies aligned with overarching business objectives, shaping the product roadmap tailored to Wield VR's… Show more As a former Product Strategy Advisor at Wield VR, I specialized in guiding the organization's product positioning and played a key role in crafting impactful go-to-market strategies. This involved in-depth market analysis, competitor research, and focused customer feedback analysis, particularly for OneStock. Collaborating with internal teams, I contributed to crafting brand and marketing strategies aligned with overarching business objectives, shaping the product roadmap tailored to Wield VR's unique needs. Show less

By leveraging consumer insights and research data, I developed impactful brand strategies. As a project manager, I maximized team potential, tailored strategies to available resources, and executed plans with a results-driven approach.

I provided consulting services to Renda on marketing and brand strategy, as well as planning for updates to their website. My main goal was to create a template for the website interface, incorporating research insights and strategy proposals, for the development team to reference when updating the website. I focused specifically on analyzing the website's trust perception and ease of use. Additionally, I used Renda's business model as the subject of my Master's thesis, conducting an in-depth… Show more I provided consulting services to Renda on marketing and brand strategy, as well as planning for updates to their website. My main goal was to create a template for the website interface, incorporating research insights and strategy proposals, for the development team to reference when updating the website. I focused specifically on analyzing the website's trust perception and ease of use. Additionally, I used Renda's business model as the subject of my Master's thesis, conducting an in-depth study on the effects of branding and social identity on a customer's sense of belonging, with the aim of developing methods to improve customer retention. Show less

I conducted a thorough analysis of the business's obstacles and areas of growth potential. Utilizing research insights, I developed a strategic plan to enhance sales, strengthen branding, improve marketing efforts, optimize the customer experience, and promote sustainable practices. I designed an intervention with a focus on efficiency, and effectively communicated the plan to the management team.

I was responsible for utilizing my telemarketing skills to identify new clients, manage and nurture the relationship, and successfully schedule appointments with insurance agents to discuss coverage options.

As the lead ticket seller at Viva Bar in the vibrant island of Ibiza, Spain, working for Leslie Dos Santos, I was responsible for identifying new potential clients and promoting and selling high value event packages to them.

As a member of a diverse, cross-cultural team, we crafted a thought-provoking documentary film with the intention of shedding light on cultural disparities and fostering an anti-racist movement. My contributions included serving as the film's creator, capturing footage as the camera operator, and providing support to the team.