Chief Consumer Revenue Officer responsible for growing all consumer revenue streams including consumer products, commerce, strategic partnerships, and subscriptions and memberships, as well as all consumer marketing functions including paid social, email, newsletter, search, OOH, Audio, and TV.• Responsible for the strategy behind Hearst Magazine’s fastest growing revenue stream Affiliate Commerce• Oversee team responsible for developing new consumer products both physical and digital that bring our brands to life while overseeing the digital platform where they are sold.• Reinvented our subscriptions business by launching over 15 digital print memberships resulting in deeply engaged audiences and a new revenue stream• Evolving a new business model supported by and in partnership with our consumers and members for the Hearst Enthusiast brands: Best Products, Popular Mechanics, Runner’s World, and Bicycling• Oversee a team of consumer marketers who are experts in developing and optimizing creative marketing campaigns across all marketing channels

Head of Digital Development focusing on growing new digital revenue streams including affiliate commerce, strategic partnerships, digital memberships, and video. • Managed all off-platform video and content partnerships• Built Hearst Magazine’s affiliate commerce business into one of the largest affiliate businesses in publishing• Developed and oversaw a new content strategy for the Enthusiast group focused on building a consumer revenue model • Launched Hearst Originals, the video arm of Hearst magazines responsible for developing and producing premium video series for facebook, snapchat, CW, Quibi, and other platforms• Oversaw Film and TV production and IP deals• Launched Hearst Magazine’s first digital membership, Runner’s World+

Head of Audience and Strategic Partnerships focusing on accelerating audience growth, creating and developing new brands and digital initiatives, managing key strategic partnerships and finding new and innovative ways to drive revenue. • Developed and successfully launched two new digital only brands Delish and Best Products• Oversee a team of videos producers who are responsible for creating 100 videos per week across 19 brands• Responsible for growing Commerce revenue by over 250% in a year• Develop and grow strategic partnerships with social and digital platforms like Facebook, Twitter, Pinterest, Microsoft and Google to grow audience and drive new revenue• Created and Managed new video and content distribution partnerships• Lead digital experimentation by developing new new products including native apps, keyboards, bots,and Echo and Google Home experiences

Responsible for leading the team that drives growth and engagement across all digital properties. • Lead a team of traffic source experts• Develop and grow strategic partnerships with social and digital platforms like Facebook, Twitter, Pinterest and Google to grow audience and drive new revenue• Implement and monitor best practices for social media distribution and growth• Manage all paid traffic and content marketing initiatives in support of audience growth and advertiser content programs• Devise and execute the newsletter strategy• Set overall KPIs for the team and monitor progress towards those goals

Head of a newly formed team responsible for setting the strategic vision for social media across the portfolio of Hearst Magazine brands and growing Hearst’s social communities in order to engage and increase audience and develop new revenue streams• Provide strategic thought leadership to drive the experimentation of social media within the company• Leverage competitive intelligence and marketplace trends to provide direction on how Hearst Magazines can grow in the social media space• Develop, identify, and disseminate best practices and insights for social media across the company to drive community growth and engagement• Create innovative marketing campaigns for fan and follower acquisition• Development new and innovative social products and partnerships that drive ad sales and e-commerce revenue• Oversee and manage relationships with social media platforms• Monitor, track, and partner with new emerging social platforms• Develop and report on the key social performance metrics

Responsible for the audience strategy for Hearst Digital’s online properties to grow traffic, increase engagement, improve user experience, and develop new revenue opportunities.Help develop key strategies and new product features for audience optimization• Advised on site redesigns to insure maximum traffic and engagement• Analyzed traffic sources to determine return on investment and overall value• Oversaw the web analytics team and used data and analysis to drive product development and generate site traffic and engagement• Set traffic goals, developed robust traffic and inventory forecasts, and insured all sales campaigns were delivered in full• Oversee new audience partnerships and managed search and cpc marketing

Cross Departmental lead responsible for analyzing, forecasting, and insuring specific levels of audience size, engagement, and ad inventory across over 20 online properties including Cosmopolitan.com, Esquire.com, Goodhousekeeping.com, Harpersbazaar.com, and MarieClaire.com• Manage performance dashboards that evaluate key traffic metrics including page views, Unique Visitors, Ad Impressions, referring domains, video plays, registrations, and return visits• Develop traffic source and segment evaluations that lead to strategic initiatives and uncover opportunities for optimization• Generate ideas of cost effective growth to drive more visitors and engagement • Advise syndication, email, and content teams on specific content promotion and optimization in order to maximize audience size, engagement, and insure inventory demand is met• Manage the Ad Sales inventory to insure delivery and help drive the sales and monetization strategy • Develop robust, detailed inventory availability reports for Ad Sales on a weekly & ad-hoc basis.• Analyze inventory demand and provide recommendation to maximize yield across all impressions.• Drive new ad inventory development based on current buying trends• Advise Sales on RFPs to ensure inventory availability and maximum revenue

Built and lead a business intelligence team that transformed the use of data and analytics that resulted in increased productivity, business insight, and significant cost savings.• Oversaw and prepared the online production budget for Email, Search, and Site subscriptions• Created a strategy utilizing web analytics including site sections, campaigns, referring domains, pathing, entry pages and key words to improve conversion• Indentified and analyzed the Key Performance Indicators for all of Consumer Marketing • Developed a brand engagement metric to track and analyze brand health and social media activity including Facebook, MySpace, and Twitter• Analyzed Search and Email campaigns for Return on Investment• Oversaw the reporting specifications for the Condé Nast Consumer Marketing E-commerce System• Named Consumer Marketing Corporate Person of the Year• Supervised a staff of six

Responsible for developing new retail business based on a thorough analysis of key retail performance metrics as well as providing direction to editors on cover performance and new product development• Developed sales presentations and marketing proposals for retailers and wholesalers• Created concepts for sales materials including sell sheets, rack cards, trade advertisements, sales meetings, conventions, and outdoor advertising• Wrote, edited, and oversaw the production of promotional videos featuring the editors-in-chief of Vogue, Vanity Fair, Glamour, Self, Gourmet, and GQ• Created a strategy for promoting single copy sales online for both internal and e-commerce sites• Developed and executed outdoor advertising campaigns for new title launches• Created value added programs for corporate sales departments and coordinate programs with retailers• Examined and analyze cover subject performance and present findings to the editors-in-chief• Evaluated retail promotions based on sales potential and visibility • Nominated for Corporate Person of the Year• Supervised a staff of two

Managed all aspects of analysis for both retail and subscriptions for 28 titles• Created reports that allowed management to assess profitability, efficiency, and improve circulation P&L• Responsible for overseeing the creation of a monthly analysis package that consisted of various production, insert, renewal, billing, combo, crossover, and on-line reports• Overhauled existing online marketing reports to improve efficiency and overall usefulness• Supervised a staff of five

Managed all business and reporting aspects for the Retail Marketing Department for 28 titles• Implemented a new sales estimating procedure to improve speed and accuracy• Created a retail cover database that analyzed the newsstand performance of celebrities• Developed a checkout database to assess the profitability of checkout programs• Performed business reviews of wholesalers, retailers, and international distributors• Received the Gold Star Award for outstanding contribution to the Consumer Marketing Department

Developed and implemented annual marketing plans and budgets, totaling over $1 million dollars, for Vibe & Spin Magazines• Developed and oversaw merchandising and promotional programs• Managed a direct to retail program consisting of independent and chain music stores• Developed sales kits, performed sales analysis, and coordinated marketing efforts with distributors• Created, developed, and wrote copy for trade advertising and promotional brochures

Coordinated and implemented annual marketing plans and budgets for U.S. News & World Report, Fast Company, The Atlantic Monthly, and U.S. News Specials• Developed and managed merchandising and promotional programs• Acted as liaison between production, traffic department, and field force for processing of allotment or shipping changes• Developed and planned companywide retail sales meeting• Awarded U.S. News spot bonus for increasing the print order by 100%