"Understand your target and the target audiences. Your job is half done" - Myself It's been 8 years, I am sharpening myself towards more effective, sharper, more impactful content communications, campaigns. As a strategic content producer / developer at Disney Star, I believe consumers are innocent enough to get attracted towards what we want to tell them but merciless enough to reject us on our first faults. It’s love at first sight for them and there are hardly second chances. Having explored various forms of storytelling, all my learnings tell me… Keep it simple