Benoit Menard Email & Phone Number

Herzogenaurach, De

Close to the Global Marketing Team and the five key areas, under the responsibility of the European GM:1. **Strategic Planning**: Develop and implement marketing strategies that enhance Puma's brand presence throughout Europe.2. **Campaign Management**: Supervise the creation, execution, and analysis of marketing campaigns to align with the company's objectives.3. **Team Leadership**: Guide and mentor a team of marketing professionals, promoting a collaborative and innovative work environment.4. **Market Analysis**: Perform market research to detect trends, opportunities, and the competitive landscape to shape marketing strategies.5. **Budget Management**: Administer the marketing budget, ensuring resources are allocated efficiently to optimize ROI.6. **Collaboration**: Collaborate closely with other departments, such as sales, product development, and global marketing teams, to ensure unified brand messaging and strategy.7. **Brand Management**: Uphold and enhance the Puma brand, guaranteeing consistency across all marketing channels and materials.8. **Performance Tracking**: Track and report on the performance of marketing initiatives, utilizing data for ongoing enhancement.

Herzogenaurach, De

DescriptifReporting to the Global VP Marketing based in Boston, the role encompasses: - Campaign Development and Execution: Design and implement global marketing campaigns that are in line with Puma's brand strategy and appeal to various audiences across different regions. - Brand Management: Maintain consistent brand messaging and identity across all marketing channels and touchpoints, collaborating with local teams to tailor global strategies to regional markets. - Digital Marketing: Utilize digital platforms and emerging technologies to increase brand visibility and engagement, managing social media, online advertising, and other digital marketing efforts. - Collaborations and Partnerships: Forge and oversee strategic partnerships with celebrities, athletes, and influencers to extend Puma's reach and influence. - Market Research and Analysis: Perform market research to grasp consumer behavior, market trends, and the competitive landscape, leveraging insights to shape marketing strategies and decisions. - Creative Services Liaison: Supervise the production of marketing materials, such as advertisements, promotional content, and digital assets, ensuring they adhere to Puma's brand guidelines. - Event Management: Organize and execute global events and activations that captivate consumers and elevate the Puma brand, including sports events, product launches, and experiential marketing initiatives.

Herzogenaurach, De

Under the responsibility of the local General Manager and as part of the executive team, reboot the brand in terms of reach and engagement with French consumers. Strategic Planning: Develop and implement marketing strategies to promote Puma's products and brand within the French market.Brand Management: Ensure brand consistency and enhance the brand's image through various marketing campaigns and initiatives.Market Analysis: Conduct market research to understand consumer behavior, market trends, and the competitive landscape.Team Leadership: Lead and manage the marketing team, fostering a collaborative and innovative work environment.Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize return on investment.Collaboration: Work closely with other departments such as sales, product development, and global marketing teams to align strategies and achieve business objectives.Performance Tracking: Monitor and analyze the performance of marketing campaigns, adjusting strategies as necessary to ensure success.

Herzogenaurach, Bavaria, De

Managing and Leading adidas performance and adidas Originals on social media-influence-PR2.0. Recruitment and management 10 people. Partnership with Facebook -twitter-snapchat- other digital sport and fashion media. Leading and execute the new strategy for France market : paid social- brand content- influence- PR. Lead and drive the adidas newsroom during Euro 2016 in Paris.

Herzogenaurach, Bavaria, De

Drive the Brand Marketing strategy and manage the actions for teams sport and individuals : Football (OL, OM, ASSE, #UCL...), Rugby (FFR), Basket-Ball ( FFBB, NBA), Hand-Ball ( FFHB), running, RG...for French Market.Adaptation of regionally prioiritized global brand campaign acc to market requirementsMedia, 360•, Digital, PR, Event, Trade....Managing 3 people

Issy-Les-Moulineaux, Île-De-France, Fr

Develop the marketing STRATEGY on line for the BRAND CANALSAT. Manage day to day execution of digital campaigns: MOBILE, WEB, NEW DEVICES AND SOCIAL MEDIA. Manager a team 5 people.Relationship with the Channels, Digital agency and Media Partner (Facebook, Google, Havas, Apple...).

2006-2007: 20 MONTH DIGITAL CONSULTING ASSIGNEMENT FOR DDB PARIS In charge of managing the sales teams during competitions and of advising the teams (Piment, Rapp Collins et GECIP agencies) on digital marketing (web and mobile) Recruitement and managment of several project manager. Digital strategy and campaign for NIVEA, TOTAL, RENAULT, NOKIA, SONY, COCA-COLA, AIR France, Carte Bleu VISA.2005-2006: 13 MONTH MARKETING CONSULTING ASSIGNEMENT FOR NOVEMBRE GROUP In charge of the managing the sports marketing department (2 projects managers and 1 creative team). On and off-line campaign for Nike, New-Balance, Coca-Cola and important French sport associations and clubs: basket-ball, judo, hand-ball….

Paris, Fr

FRENCH BASKET-BALL ASSOCIATION. E- BUSINESS MANAGER In charge of the web site’s recasting and of developing all the products of the French basket-ball team with our Nike partner: design, stocks and sales on line campaigns : SEO + e-mailing + Trade marketing during the matches.Management of 12 people – 2 M€ turn-over

Executive-Mba, Management Et Stratégie D'Entreprise.

Master'S Degree, Business Administration And Management, General