Close to the Global Marketing Team and the five key areas, under the responsibility of the European GM:1. **Strategic Planning**: Develop and implement marketing strategies that enhance Puma's brand presence throughout Europe.2. **Campaign Management**: Supervise the creation, execution, and analysis of marketing campaigns to align with the company's objectives.3. **Team Leadership**: Guide and mentor a team of marketing professionals, promoting a collaborative and innovative work environment.4. **Market Analysis**: Perform market research to detect trends, opportunities, and the competitive landscape to shape marketing strategies.5. **Budget Management**: Administer the marketing budget, ensuring resources are allocated efficiently to optimize ROI.6. **Collaboration**: Collaborate closely with other departments, such as sales, product development, and global marketing teams, to ensure unified brand messaging and strategy.7. **Brand Management**: Uphold and enhance the Puma brand, guaranteeing consistency across all marketing channels and materials.8. **Performance Tracking**: Track and report on the performance of marketing initiatives, utilizing data for ongoing enhancement.

DescriptifReporting to the Global VP Marketing based in Boston, the role encompasses: - Campaign Development and Execution: Design and implement global marketing campaigns that are in line with Puma's brand strategy and appeal to various audiences across different regions. - Brand Management: Maintain consistent brand messaging and identity across all marketing channels and touchpoints, collaborating with local teams to tailor global strategies to regional markets. - Digital Marketing: Utilize digital platforms and emerging technologies to increase brand visibility and engagement, managing social media, online advertising, and other digital marketing efforts. - Collaborations and Partnerships: Forge and oversee strategic partnerships with celebrities, athletes, and influencers to extend Puma's reach and influence. - Market Research and Analysis: Perform market research to grasp consumer behavior, market trends, and the competitive landscape, leveraging insights to shape marketing strategies and decisions. - Creative Services Liaison: Supervise the production of marketing materials, such as advertisements, promotional content, and digital assets, ensuring they adhere to Puma's brand guidelines. - Event Management: Organize and execute global events and activations that captivate consumers and elevate the Puma brand, including sports events, product launches, and experiential marketing initiatives.

Under the responsibility of the local General Manager and as part of the executive team, reboot the brand in terms of reach and engagement with French consumers. Strategic Planning: Develop and implement marketing strategies to promote Puma's products and brand within the French market.Brand Management: Ensure brand consistency and enhance the brand's image through various marketing campaigns and initiatives.Market Analysis: Conduct market research to understand consumer behavior, market trends, and the competitive landscape.Team Leadership: Lead and manage the marketing team, fostering a collaborative and innovative work environment.Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize return on investment.Collaboration: Work closely with other departments such as sales, product development, and global marketing teams to align strategies and achieve business objectives.Performance Tracking: Monitor and analyze the performance of marketing campaigns, adjusting strategies as necessary to ensure success.

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