Ben Anderson Email and Phone Number

As the Head of eCommerce at Rebel Sports, I lead the transformation and growth of Rebel Sports' online sales strategies. In this role, I set the vision and create the future of our digital commerce business, driving revenue growth through various digital channels, including web and marketplace platforms.Key Responsibilities • Strategic Leadership: Develop and implement comprehensive digital commerce strategies aligned with company goals, driving financial performance and ensuring a healthy P&L management.• Team Leadership: Build, lead, and mentor a high-performing e-commerce and performance marketing team, fostering a collaborative and innovative team culture.• Cross-Functional Collaboration: Work closely with various departments, including Technology, Brand Marketing, Merchandising, Planning and Supply Chain, to ensure a seamless online shopping experience.• Digital Marketing and Consumer Experience: Drive the Direct Marketing strategy and investment, creating a compelling end-to-end consumer experience through SEO, paid search, affiliates and other digital marketing initiatives.• Market Analysis and Growth Opportunities: Analyse market trends and competitor strategies to identify growth opportunities to ensure continuous market share is delivered• Performance Monitoring: Set and monitor KPIs (Traffic, CVR%, AOV etc) to track performance and drive continuous improvement.• Innovative Commerce Solutions: Build out the digital roadmap across all digital touchpoints, leveraging the latest technology and vendors.

Reporting to the Group General Manager, Digital and Loyalty, and part of the senior management team for Accent Group Limited (ASX:AX1), the largest retailer and wholesaler of premium lifestyle footwear in Australia and New Zealand.• Responsible for digital strategy and alignment of digital experiences at each customer touchpoint across all group businesses (including 31 Websites across Adobe, Magento, Salesforce and custom platforms).• Led 34 FTE across Online/Digital, Omnichannel and Photography Studio.• Responsible for group Online/Digital and Omnichannel P&L activity. Delivered aggressive digital sales growth while maintaining strong EBIT growth despite COVID-19 challenges. Sales growth achieved- FY20 +69%, FY21 +48.5%, FY22H1 +47.9%.• Lead complex projects in line with business priorities and transformation horizons including stakeholder management, change management, and business case development. • Responsible for Conversion Rate Optimisation Program and continued innovation and design thinking of site UX. • Responsible for Omnichannel experience and customer improvement metrics to increase customer lifetime value and retention across all brands. • Owning the delivery of digital training programs and development programs across all digital specialists. Key achievements seeing team CSAT over 90%• Power Retail Top 100 Websites for 2019, 2020, 2021 and 2022.

Reported to the Chief Digital Officer for Accent Group Limited (ASX:AX1), the largest retailer and wholesaler of premium lifestyle footwear in Australia and New Zealand.• Sales Performance management for the Group (18 Sites).• Cross department collaboration on product/brand mix to support digital growth.• Site performance and onsite experience.• Merchandising and Onsite Content Strategy• Align and contribute to strategy for Site Development, Performance Marketing, CRM and Omni Channel.• Conduct day-to-day project coordination, planning, and implementation across multiple projects.

Reported to the Head of Retail, for 2XU (pronounced "Two Times You"), an L Catterton Asia Portfolio Company. 2XU is the world’s most advanced compression garment technology company. • Worked with internal stakeholders, and multiple external vendors to deliver a transformative eCommerce project for 2XU.COM (migration of multiple Magento and WordPress sites to 30+ country Demandware/Salesforce Commerce Cloud (SFCC) launch).• Led 12 FTE Digital/eCommerce Team with key operating regions in the US, UK, Scandinavia, Japan, Australia and NZ. • Responsible for Digital Marketing strategy and key metrics across the group. Seeing improved ROAS of +75% YOY.• Led and implemented a global marketplace strategy. Including working with eBay, Iconic and Amazon. • Responsible for 2XU.COM performance and achieved all sales and gross profit targets with ~195% YOY increase in revenue and ~215% YOY increase in mobile revenue.• Power Retail’s Top 100 Online Retailers in 2017, 2018.

Reported to the Chief Financial Officer, for 2XU (pronounced "Two Times You"), an L Catterton Asia Portfolio Company. 2XU is the world’s most advanced compression garment technology company.• Responsible for delivering insights, risks and opportunities across weekly and monthly trade meetings, Including the profitability and performance analysis. • Lead and coached finance and operational teams with preparation and analysis of annual budgets and forecasts.• Financial review, analysis and decision support for strategic projects and new investments. Drawing insights, making recommendations and delivering outcomes.• Lead and coach finance and operational teams with preparation and analysis of annual budgets and forecasts.• Partnered with the operational GM & executive team to quantify the financial impact of operational and market changes, new technology and legislative impacts.• Lead all commercial advisory activities, including new and existing contract development and agreements, including providing advice and drafts of contract terms and conditions with input from legal as required.

Reported to the Chief Financial Officer, for 2XU (pronounced "Two Times You"), an L Catterton Asia Portfolio Company. 2XU is the world’s most advanced compression garment technology company.• Managed a team of three including an Accountant, Accounts Payable and Accounts Receivable. • Prepared and delivered monthly operational / management reports for Board and Executive team • Assisted the CFO and department heads with the development of the Annual Budget• Assisted with statutory reporting through year-end and audit as required• Managed and run the loss prevention program across retail stores and warehouse• Monitored the budgets, and monthly forecasts and assisted with strategy development. • Responsible for the management of the ERP system (AP21) including the business administration and security, upgrade and implementation of the global rollout. • Implemented initiatives and process improvements. These included providing business insights to financial and non-financial stakeholders supporting ad hoc financial modelling and other strategic projects. • Modelling out new global expansion opportunities for executive leadership teams. Including Retail, wholesale and marketplace opportunities. • Responsible for the Duty Drawback program and claims.