I am the Founder and CEO of Shorelines, a Vancouver-based sustainable apparel brand that merges high-quality craftsmanship with environmental impact. Shorelines offers eco-conscious, west coast-inspired clothing, empowering customers to make a tangible difference by supporting the removal of ocean plastics with every purchase.Key Achievements:• Launched Shorelines in November 2024, after a targeted social media campaign focused on building brand awareness and engaging an eco-conscious community.• Developed a unisex clothing line featuring caps, beanies, tees, hoodies, and sweatshirts, all designed and manufactured in Canada.• Implemented a waste-free, made-to-order production model, partnering with fulfillment centers to ensure no excess inventory is created, drastically reducing waste.• Created a profitable yet sustainable business model, allowing flexibility for promotions while upholding our commitment to quality and eco-friendliness.• Launched a meaningful initiative where $5 from each purchase supports ocean clean-up efforts, aligning the brand with purpose-driven consumers.• Designed the collection with a modern, minimalist aesthetic, using monochromatic and earth-tone palettes to blend surf wear casual and athleisure for versatile, durable apparel.• Built Shorelines’ e-commerce platform on Shopify, paired with a digital marketing strategy to engage customers across Canada.Current Focus: Continue momentum from our November 2024 Canada launch campaign, I am focused on expanding brand visibility, building partnerships, and scaling our offerings. Optimize customer conversions using A/B testing and other techniques.Small Waves, Big Change!

Led product development and strategy for Dentally, a cutting-edge Practice Management Software (PMS) solution, with a specific focus on launching the product in the Canadian market.• Conducted thorough market research and regulatory analysis to understand the unique requirements and compliance standards in the Canadian healthcare and dental industry.• Collaborated closely with the Canadian sales and marketing teams to tailor the Dentally PMS offering to meet the specific needs of Canadian dental professionals.• Managed a cross-functional team to ensure that Dentally PMS complied with all Canadian regulations and standards, including privacy and data protection.• Worked closely with Canadian dentists, clinics, and dental associations to gather input and feedback, adapting the product accordingly to suit Canadian dental practices.• Coordinated with legal and compliance teams to obtain the necessary approvals and certifications for a successful product launch in Canada.• Collaborated in the development of a comprehensive go-to-market strategy for Canada, including pricing, distribution, and customer support plans.• Created and delivered product presentations and training sessions to Canadian clients, sales teams, and support staff, building excitement and product knowledge for the upcoming Canadian release.• Monitored and analyzed market-specific performance metrics to fine-tune Dentally's offering for the Canadian market, ensuring a seamless and successful product launch.• Contributed to the expansion of Dentally's global reach by strategically preparing the product for entry into the Canadian market, aiming to replicate the success achieved in other regions.

Collaborated within a dedicated Business Improvement team to meticulously identify operational challenges and chart a strategic business roadmap. This effort resulted in the enhancement of the operational efficiency of CCI as a premier insurer in Australia.• Created a comprehensive process model to document and streamline company-wide claim management operations, earning the endorsement of national industry auditors.• Cultivated strong, cross-functional relationships, fostering a culture of teamwork and synergy among Claim Managers, Sales teams, and Business Improvement Strategists.• Spearheaded the introduction of automation techniques and semi-intelligent documentation, leading to a remarkable 20% reduction in claim preparation time.

Responsible for a comprehensive suite of SaaS, software, and mobile applications tailored for the UK's railway industry, a sector valued at $31 billion. As a vital member of an Innovations Group, our core mission centred on leveraging cutting-edge technology to drive efficiency, cost reduction, and enhance safety.• Conceptualized, developed, and delivered innovative products that effectively addressed industry and government challenges, consistently surpassing annual KPI targets. These solutions directly contributed to a more streamlined and secure railway ecosystem.• Distinguished as the go-to product consultant for clients and stakeholders, leading presentations of product offerings, proposals, and strategic roadmaps. Instrumental in effecting business change, engaging with over 150 clients directly.Captured, assessed, and translated valuable feedback from clients and stakeholders into functional requirements, prioritizing value-added functions across a portfolio of eight products and three data services.• Orchestrated project delivery across up to four cross-functional teams, ensuring seamless collaboration in achieving project milestones.• Directed quality assurance testing and supervised successful product releases to clients across five different regions, guaranteeing a consistent and high-standard user experience.

Led the strategic effort to capture and analyze customer-focused requirements across a 5-year railway innovations portfolio, ensuring technology readiness through ROI analysis, technology assessment, and proof-of-concept to guide product developments.• Spearheaded the meticulous capture of detailed product requirements, fostering trends, and enhancing service levels for a diverse range of software and mobile application products within a $9 million portfolio.• Cultivated collaborative relationships between cross-functional teams, including Signalling, Civil, and Track Maintenance, to identify shared objectives and facilitate seamless business transformation across 11 design offices.• Delivered compelling technical project proposals and reports, presenting to company panels at three different seniority levels and program stakeholders, effectively communicating the value and impact of proposed projects.• Applied Macros and VBA to automate reporting processes, resulting in an impressive 50% increase in operational efficiency, streamlining data analysis and reporting.• Played a pivotal role in supporting User Acceptance Testing (UAT), quality assurance, and the successful deployment of three new software products and two mobile applications, contributing to the growth and enhancement of our product portfolio.