Ben Ball

Ben Ball Email and Phone Number

Product Marketing Leader @ IBM
Ben Ball's Location
San Leandro, California, United States, United States
Ben Ball's Contact Details
About Ben Ball

I lead high-performing marketing and product teams. While I consider myself a "full stack" marketer, my specific experience is in product marketing, SaaS go-to-market strategies, new product launches, product-led growth (PLG), marketing content, sales enablement, and marketing in the government vertical (including Federal, state, local, and international). My passion is content generation, with more blog posts, white papers, eBooks, press releases, and demo videos to my name than I can count.

Ben Ball's Current Company Details
IBM

Ibm

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Product Marketing Leader
Ben Ball Work Experience Details
  • Ibm
    Senior Product Manager, Outbound (Software Networking Business Unit Team Lead)
    Ibm Feb 2024 - Present
    Armonk, New York, Ny, Us
    Leads a high-performing international team of outbound product managers for the Software Networking Business Unit, with responsibility for product marketing functions including product messaging, marketing collateral, GTM strategy, sales enablement, customer marketing, SaaS PLG, and product launches. Brought new AI, networking, and zero trust products to market by developing the full kit of marketing and sales assets from scratch.
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  • Ibm
    Senior Product Manager, Outbound (Ns1)
    Ibm Feb 2022 - Feb 2024
    Armonk, New York, Ny, Us
    Led product marketing for the NS1 Connect line of authoritative DNS products, with responsibility for product messaging, feature launches, sales enablement, marketing collateral. (NS1 was acquired by IBM in June 2023.)
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  • Deep Labs
    Head Of Marketing
    Deep Labs May 2021 - Feb 2022
    San Francisco, California, Us
    Built out the marketing function from scratch. Rebranded the company, created a new website, revamped messaging and sales collateral, constructed new infrastructure for demand gen. Led company-wide process to define and hone messaging around customer value. Hired a collaborative team that drives the company forward by enabling the sales, product, and partner teams.
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  • Nextnav
    Head Of Marketing
    Nextnav Jun 2020 - May 2021
    Reston, Virginia, Us
    Took the company out of stealth mode and built the marketing machine from scratch. Created a new brand identity, overhauled the website with new design and sharpened messaging, stood up demand generation activities, wrote all of the company's marketing collateral, started a presence on social media, procured a marketing technology stack, centered marketing around meaningful metrics.
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  • Bluecat
    Director Of Strategy And Content Marketing
    Bluecat Oct 2018 - Jun 2020
    Toronto, Ontario, Ca
    Led a content marketing team of writers and designers. Created compelling eBooks, blogs, technical collateral, marketing campaigns, and sales enablement material to meet lead gen and brand awareness goals. Doubled SEO ranked terms in nine months, with a 5X increase in campaign-related terms.
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  • Bluecat
    Government Market Director
    Bluecat Jun 2017 - Oct 2018
    Toronto, Ontario, Ca
    Built the go-to-market strategy for BlueCat's Federal business, created marketing collateral and demand generation campaigns, selected and coordinated Federal marketing events, added $11m in pipeline as business development lead for the Federal team.
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  • Crossmatch
    Director Of Product Marketing
    Crossmatch Jun 2014 - Jun 2017
    Palm Beach Gardens, Fl, Us
    Led product marketing for the flagship biometric solutions in the government vertical, chief evangelist and "voice of the customer" for biometric solutions in the field, built marketing collateral and campaigns to meet lead generation goals, business development lead for government vertical
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  • International Biometrics + Identity Association
    Strategic Advisor
    International Biometrics + Identity Association Jun 2015 - Jun 2016
    Washington, Dc, Us
    Created marketing collateral, thought leadership pieces, and press releases for leading biometrics industry association
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  • Us Department Of Homeland Security
    Senior Policy Advisor
    Us Department Of Homeland Security Oct 2009 - Apr 2014
    Washington, Dc, Us
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  • U.S. Department Of State
    Foreign Service Officer
    U.S. Department Of State Sep 2003 - Oct 2009
    Washington, Dc, Us
    View

Ben Ball Skills

Politics Foreign Policy International Relations National Security Strategy Policy Analysis Program Management Government Policy International Security Project Management Political Risk Analysis Business Development Public Policy Homeland Security Diplomacy Arabic Immigration Policy Immigration Issues Consular Processing International Development Turkish Law Enforcement Operations Public Relations Biometrics Cyberlaw Cyber Security Leadership

Ben Ball Education Details

  • The Fletcher School At Tufts University
    The Fletcher School At Tufts University
    International Law And Legal Studies
  • Bilkent University
    Bilkent University
    Political Science And Government
  • Pitzer College
    Pitzer College
    Politics

Frequently Asked Questions about Ben Ball

What company does Ben Ball work for?

Ben Ball works for Ibm

What is Ben Ball's role at the current company?

Ben Ball's current role is Product Marketing Leader.

What is Ben Ball's email address?

Ben Ball's email address is bb****@****nav.com

What schools did Ben Ball attend?

Ben Ball attended The Fletcher School At Tufts University, Bilkent University, Pitzer College.

What are some of Ben Ball's interests?

Ben Ball has interest in Social Services, Arts And Culture, Dc Representative.

What skills is Ben Ball known for?

Ben Ball has skills like Politics, Foreign Policy, International Relations, National Security, Strategy, Policy Analysis, Program Management, Government, Policy, International Security, Project Management, Political Risk Analysis.

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