Lead generation through paid social and search adsSEOEffective lead managementStrategy development, implementation, and managementKPI monitoring, optimization, and reportingContent creationLanding page building

• Run Google & Facebook campaigns that generate high-quality leads daily• P&L responsibility for allocated Paid Search regions, taking direct accountability for performance against the CPA, revenue and ROI targets​• SEO strategy development, execution and optimization ​• Delivering daily, weekly, monthly, and quarterly reports with context around performance ​• Testing keywords, audiences, ads, and landing pages, within a rigorous testing framework ​• Managing SEO responsibilities encompassing keyword research, on-page and off-page SEO, link building, and more• Providing regular data analysis to assist with optimizations ​• Analysing past trends with the aim of outlining quick wins ​• Monitoring competitor activity & collaborating with necessary departments to ensure we’re ahead of the curve with our offering​• Working closely with Country Management to ensure strategy and performance is in line with expectations

• Ran Google & Social Media campaigns that generated high-quality leads and drove sales ​• Managed the content calendar across the marketing funnel for multiple business accounts and for set geographies ​• Wrote basic content pieces such as blogs and social media posts, and worked with external writers​• Planned, rolled out, and managed integrated marketing campaigns spanning email, Google Ads, Social Media, SEO, and other digital channel promotions​• Reported on campaign KPIs and provided recommendations for improvement and growth strategies ​• Managed corporate and internal communications to ensure a sense of brand consistency​• Maintained and updated company websites, making basic real-time edits using Elementor and WP• Supported internal sales teams in achieving company goals by driving lead generation​• Communicated with and leveraged both internal and external vendors​• Supported internal clients and partners within budget and deadline parameters

• Identified potential customers who had print and digital advertising needs, both locally and internationally. • Conducted surveys and background checks to assess their advertising history, preferences, and needs.• Generated sales leads through cold calling, face-to-face meetings, and email marketing.• Prepared and presented solution-based proposals to direct clients and agencies that clearly explained the benefits of our services, the estimated cost, and the terms of service.• Delegated tasks to ensure that projects were completed on time and within budget. Followed up with clients to ensure that they were satisfied with the services provided.• Maintained positive working relationships with new and existing clients.• Offered expert recommendations and advice to clients on suitable advertising campaigns and packages.• Conducted price negotiations with direct clients and advertising agencies.• Closed sales deals, secured contract approvals, and ensured that all essential paperwork was processed in a timely manner.

• Developed and designed websites to cater to a range of RCC clients.• Orchestrated and managed impactful lead generation campaigns on Facebook.• Led RCC's comprehensive web and search engine optimization initiatives.• Delivered weekly reports detailing advertisement performance, facilitating data-driven decisions

• Cultivated and maintained enduring relationships with both existing and prospective clients.• Researched clients' products or services and identified target customers along with optimal advertising mediums.• Arranged meetings with potential clients to introduce advertising possibilities and resolve inquiries.• Participated in sales meetings, trade shows, training sessions, and networking events.• Supported the marketing team in creating media kits and devising promotional strategies.• Effectively communicated the value proposition, persuading clients to invest in company advertising products