Founder of Chum Fruit Snacks Ltd, 100% wild and no fake stuff - a healthy 100% fruit snack whose mission is good for you - to deliver a more healthy alternative to consumers in the confectionery category as well as good for the planet - donating 15% of profits to @wildaid.org to help protect endangered species - www.chumbites.com @chumfruitbites

Group MOM - Materne Mont Blanc is a fast-growing company committed to improving the lives of kids and families by offering healthy natural fruit snacks and quality dairy products in convenient pouches. Our brand, GoGoSqueez, is available in more than 30 markets worldwide and we are focused on developing sustainable long term growth in our key international growth markets of China, UK, Canada, Mexico and Spain.

Responsible for the marketing strategy on a worldwide basis for the Group's Graphic division and integral to driving the company's focus on brands and innovation. Integrated the marketing departments from 2 acquisitions to create a global team across 3 continents. Established NPD process for accelerated innovation to market. Member of global management team delivering leadership on Steering Committees for Commerical Board (external) reporting, ERP Oracle implementation, success planning and cost-reduction programs

Responsible for driving Heineken NV brand strategies and business plans across the region with key stakeholders and JV partners delivering continued high levels of top-line growth and financial return. Definition of the growth agenda for China, Vietnam and India, sourcing support from head office. Directed implementation of key Corporate programs (BWPortfolios, Financial Management, Commercial Competencies) across Asia Pacific and drove the governance cycle for brands' plans across 32 markets.

Engineered a business turnaround by establishing a wholly-owned HNV subsidiary, restructuring R2M and rationalising the distributor network. Streamlined price strategy across channels and won the rights to import and distribute the Budweiser brand into the local portfolio as well as launching a malta brand based on local consumer insights

Responsible for Poland Heineken Brand Strategy achieving strong segment leadership.Developed local ATL campaign & initiated the Open'er Music Festival in 2002. Oversaw and directed Heineken Brand launch in Romania. Launched Specialties Portfolio (Paulaner, Desperados) and NPD launch of Freek Beer

Developed the Premium Brands' sales team in Madrid, led national value chain analysis project

Developed the Heineken brand re-launch in Spain "Piensa en Verde" with locally appointed agency. 25cl RET bottle launch, BTL sales promotion management. Promoted to managing the SIN Alcholol portfolio and launched Buckler Limon and in keg format

Sales Executive, distributor management, customer service and credit

Pre-Sales, new accounts, store audits & merchandising