Strategist
- Joined as a full time employee in 2023 due to valuable freelance tenure as a Junior Strategist in 2022- Oversaw brand strategy research and client communications for major Hawaiian chain brand Zippy’s, software and AI developers, non-profit and more- Conducted desk research into the categories of client, culture, consumer and company for clients- Led interviews with client’s creative teams to gain qualitative insights- Presented strategies and insights to clients-… Show more - Joined as a full time employee in 2023 due to valuable freelance tenure as a Junior Strategist in 2022- Oversaw brand strategy research and client communications for major Hawaiian chain brand Zippy’s, software and AI developers, non-profit and more- Conducted desk research into the categories of client, culture, consumer and company for clients- Led interviews with client’s creative teams to gain qualitative insights- Presented strategies and insights to clients- Developed collaborative internal partnerships with copywriting, creative and accountmanagement teams via weekly 1:1s, brainstorming sessions and project reviews- Strong problem solving skills and ability to identify key problem areas for clients Show less