Odetta is reimagining and reinventing the world of work for women in regions where it's needed most. We connect highly educated yet underemployed women to technology startups to perform workflows in teams in a fully managed capacity while offering our Odettians ultimate flexibility in terms of location, time, and load.

Led product strategy and PM team for this 400 person ad tech company.Post-COVID, rebuilt the product team and implemented a revised vision for the self-serve and reseller advertising platform.

(Acquired) Developed and launched the first-ever media-agnostic, self-serve local advertising marketplace. Integrated dozens of publishers with hundreds of ad offerings and activated hundreds of thousands of print, online, direct mail, out-of-home and TV ads annually. Venture funded. Acquired by GroundTruth in March 2021.

Started company with colleagues to address an opportunity to be the exclusive seller of local ads in Conde Nast magazines. Led sales and marketing teams, and the “Intrepreneur” process that created iCityCerts and Addy. Sold ownership stake to partners and spun off Addy as a standalone business.

Created a modified daily deal model that addressed inherent misalignment between daily deal purveyors, consumers, and small businesses. Built the iCityCerts platform and processes that generated $13M in daily deal inventory to be sold to consumers on Rue La La, Gilt, LivingSocial and other daily deal websites. Acquired by Group Commerce, a marketing platform providing end-to-end solutions for e-commerce merchants.

Joined the company (pre-IPO) to develop a local content and revenue strategy. Created and implemented the ground-breaking local advertising model which continues to generate the majority of the company's advertising revenue.

Associate Publisher then Publisher of 16 Modern Bride regional wedding magazines with combined $21M in revenue. Led strategic partnership talks between internet startup The Knot and Primedia’s Modern Bride magazine. Left to join The Knot.

Ran a 20 person sales organization representing 16 regional wedding publications. Developed and executed a repositioning and rebranding campaign to establish the titles as market leaders in each city. Aquired by Primedia in 1997.

Led the advertising sales efforts for this start-up magazine. Grew revenues to $1.6M before acquisition by Opus Publishing.