Ben Blake Email and Phone Number
I am a driven and creative Global Marketing Leader with a sustained record of success in delivering strategic marketing solutions for high profile Brands, across international markets and business sectors. Passionate about the role consumer marketing plays in driving a business, I deliver outstanding brand growth through strategic clarity, breakthrough innovation, & sound commerciality.My core skills include…• Building & leading marketing teams that are future fit & inspired to deliver results through a sense of collective purpose• Defining focused and commercially impactful Business & Brand Portfolio Strategies• Building winning brands at all stages of their lifecycle…creation, acceleration & rejuvenation• Delivering business value through commercial acumen, holistic margin management & customer focus • Creating innovation pipelines that identify white space opportunities and taking concepts to launch• Developing highly creative omnichannel campaigns that deliver results• Digital Marketing and e-commerce strategy and execution• Insight generation built on a passion for understanding consumers & knowledge of data & research technique
-
Uk Managing DirectorMoth Drinks - B Corp™Molesey, England, Gb
-
Head Of Strategic PlanningMoth Drinks - B Corp™London, England, Gb
-
Head Of MarketingMoth Drinks - B Corp™ May 2024 - PresentCity Of London, England, United KingdomReporting to the Founders, I lead MOTH’s global Marketing with responsibility for the brand across UK and US markets Member of Global Leadership Team, responsible for overall business strategy, delivery of results and organizational cultureSet global Brand Strategy, alongside the development and execution of short & long term brand plans Drive integrated retail marketing campaigns across MOTH’s Grocery, On Trade and D2C channelsCoach & mentor the Marketing team -
Marketing DirectorTreasury Wine Estates Sep 2019 - Sep 2023London, England, United KingdomLed the Marketing team for Treasury Wine Estates across EMEA, Responsible for a £200m brand portfolio, that included 19 Crimes (one of the fastest growing brands in the category), major players such as Wolf Blass and Blossom Hill, alongside Luxury brands including Wynn's & BV. Key member of EMEA ‘Leadership Team’, responsible for the creation and delivery of the regional strategy and 5-year business planHeaded up a team of 22 covering all Marketing disciplines (Brand, Shopper, Digital, Category & Consumer Insights and Innovation) based in UK, Sweden and Dubai.Directly responsible for developing the category and brand portfolio strategy, allocating a multi-million pound marketing budget, and creating the regional NPD pipeline.Spearheaded the development and implementation of all short and long-term brand plans, from setting brand strategy and positioning through to creative execution and media planningSenior contact for all creative agencies and responsible for selling in plans up to Board level -
Head Of Brands - Nestle CerealsCereal Partners Worldwide (Nestlé & General Mills) Jan 2017 - Aug 2019Led a team of 7 managing Nestle’s £172m UK Cereal business, a portfolio of 12 brands that included several leading category players (Shreddies, Shredded Wheat, Cheerios), alongside Challenger Brands (Go Free, Curiously Cinnamon)Maintained full P&L responsibility, whilst directing the strategy for the brand portfolio, and allocating a multi-million pound marketing budgetMarketing Lead on OLT (Operational Leadership Team), responsible for the delivery of the 18-month business plan, reporting results up to the SLT on a monthly basis.Key contact for Sales teams to ensure strategic alignment and planning of Trade Spend, regularly presenting to senior customersActed as the senior contact for creative and media agencies, leading development of multi-million pound integrated marketing campaigns (TV, Digital/Social, Press, OOH, Radio, Sampling, Experiential, Sponsorship, PR etc). -
Marketing Controller - Nestle CerealsCereal Partners Worldwide (Nestlé & General Mills) Jan 2010 - Dec 2016Senior marketing role, leading a team of 5 people managing a diverse portfolio of brands including Shreddies, Shredded Wheat, Curiously Cinnamon, Golden Nuggets, Oats and More and Toffee Crisp Spearheaded the development and implementation of short- and long-term brand plans, including NPD pipeline, as well £multi-million ATL and BTL marketing campaignsMember of senior Marketing team, responsible for the overall strategy of the Marketing function, including budget setting, people development and team structure
-
Marketing Manager - Shredded WheatNestle Cereal Partners Jan 2008 - Dec 2009Led a team responsible for the day to day performance and management of one of the UK’s leading brands, worth £40m annually.Responsible for Brand P&L and allocation of multi-million pound marketing budget.Led development of brand strategy and short and long term plans.Led execution of all marketing activities including ATL advertising, Sampling, Shopper Marketing, Packaging, and new product development
-
Consumer Insight ManagerCereal Partners Worldwide (Nestlé & General Mills) 2005 - 2007Responsible for directing all consumer research across a range of category leading Brands, to ensure that consumer insight was at the heart of all marketing activities.Controlled significant budget, being responsible for selection & management of research agencies.Worked closely with Brand teams to deliver research that provided insight across all stages of the marketing process – Strategy & Positioning, Consumer Segmentation, Advertising Development and Evaluation, Packaging design Development, Product Development.Worked extensively with continuous data (IRI, Nielsen, Kantar) and Econometric Modelling to evaluate the sales impact of all areas of the marketing mix.
-
Account DirectorMillward Brown 1999 - 2005Senior client facing role in HQ of leading international agency specialising in Brand and Communications research.Responsible for building client relationships & delivering insight that added value to their business.Achieved four promotions in six years, each ahead of schedule.Worked on blue chip brands in a variety of sectors - automotive (Ford), telecommunications (Vodafone), alcoholic drinks (Scottish & Newcastle), personal care (Johnson & Johnson), retail (Dixons Stores Group), FMCG (Weetabix), financial (T.D. Waterhouse), travel (P&O Cruises), entertainment (Camelot – National Lottery). Regularly presented to senior audiences, up to and including Board level, in the UK and abroad.Extensive international experience, lead cross-country research projects in over 25 countries.Responsible for the welfare and development of team of ten Account Managers and Executives.
Ben Blake Education Details
-
American Studies -
Beths Grammer
Frequently Asked Questions about Ben Blake
What company does Ben Blake work for?
Ben Blake works for Moth Drinks - B Corp™
What is Ben Blake's role at the current company?
Ben Blake's current role is UK Managing Director.
What schools did Ben Blake attend?
Ben Blake attended The University Of Hull, Beths Grammer.
Not the Ben Blake you were looking for?
-
1hjstechnology.co.uk
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial