Head Of Crm
Current
Jan 2023 - Present
Who is Ben Boothroyd? Overview
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Quick answer
Ben Boothroyd is listed as Head of CRM at RS, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Ben Boothroyd.
Ben Boothroyd previously worked as Head of CRM at Rapha and CRM Manager at Rapha. Ben Boothroyd holds Master Of Science (Msc), Marketing/Marketing Management, General from University Of Southampton.
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RS
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Profile bio
About Ben Boothroyd
Leveraging marketing channels and technology to create more valuable customer experiences that drive loyalty, growth and revenue. Over the past ten years, I have helped agencies and retailers utilise their customer data to create more personalised and scalable marketing programs that sit comfortably across multiple channels. Most recently at Rapha, I have been working with Marketing, Technology, Insights and Trading teams to develop the CRM discipline into a sophisticated customer engagement approach that is geared to make substantial contributions towards ambitious CLTV targets.
Listed skills include Project Management, Marketing Communications, Teamwork, Marketing, and 17 others.
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10 roles
Ben Boothroyd work experience
A career timeline built from the work history available for this profile.
Head Of Crm
• Developed and implemented Rapha’s global CRM strategy (£100M+ turnover split across US, UK, EU and APAC)• Built the team that took Rapha from basic email marketing to a personalised cross-channel engagement approach • Led the cross-functional team (CRM, DX, Marketing, Analytics) developing Rapha’s Loyalty proposition• Sourced and implemented a Customer Experience Platform (Bloomreach) achieving a 240% ROI in year one• Drove 25% of online revenue through email, SMS and app notifications• Took marketing automation from zero to 11% revenue contribution in direct marketing channels• Introduced over 30 customer lifecycle programs, driving up to 600% revenue uplift vs. control• Developed and rolled-out Rapha’s multi touchpoint NPS program for delivery experience, returns and in-store visits• Created the testing strategy for AI-based recommendations engines, purchase predictions and order gap analyses• Guided regional teams in set-up and exploration of new channel opportunities, such as LINE, WeChat and Kakao• Grew Rapha’s localisation portfolio from two to six languages, increasing email revenue in affected markets by 12%• Spearheaded the testing of fully personalised landing pages for key customer groups, reducing bounce rates by 20%• Joined Rapha’s Future Leadership Development Program in 2018, as one of just eight chosen employees
Apr 2020 - Nov 2022
Crm Manager
Jun 2017 - Apr 2020
Product Owner - Crm & Loyalty
Adding product to business knowledge to deepen my understanding of technology enablers in CRM and loyalty programs.• Developed a unified customer communications preference platform across all JS group companies • Managed the development and integration for Nectar omni-channel loyalty functionality • Delivered an omni-channel coupon test programme to five million Sainsbury’s customers• Supported the business with the delivery of all technology required to achieve GDPR compliance
Jan 2017 - Jun 2017
Customer Communications Manager
• Managed agencies developing integrated B2C email, direct mail, and coupon campaign strategies • Built customer segmentation and targeting models based on ongoing test and learn cycles • Direct marketing subject-matter-expert for cross-departmental IBM Campaign implementation
May 2015 - Dec 2016
Account Manager
Delivered broadcast, direct marketing, loyalty and activation campaigns for Bentley Motors, Star Alliance and Cancer Research UK.
Aug 2013 - May 2015
Graduate Manager - Buying
Jan 2013 - Jun 2013
Intern In Project Controlling
Aug 2010 - Feb 2011
Intern In Client Services / Project Management
Sep 2007 - Nov 2007
Intern In Client Services
Aug 2007 - Aug 2007
2 education records
Ben Boothroyd education
Master Of Science (Msc), Marketing/Marketing Management, General
University Of Southampton
Bachelor Of Arts (Ba), Business Administration
Berlin School Of Economics And Law
FAQ
Frequently asked questions about Ben Boothroyd
Quick answers generated from the profile data available on this page.
What company does Ben Boothroyd work for?
Ben Boothroyd works for RS.
What is Ben Boothroyd's role at RS?
Ben Boothroyd is listed as Head of CRM at RS.
Where is Ben Boothroyd based?
Ben Boothroyd is based in London, England, United Kingdom while working with RS.
What companies has Ben Boothroyd worked for?
Ben Boothroyd has worked for Rs, Rapha, Sainsbury'S, Atomic London, and Lidl Uk Gmbh.
How can I contact Ben Boothroyd?
You can use AeroLeads to view verified contact signals for Ben Boothroyd at RS, including work email, phone, and LinkedIn data when available.
What schools did Ben Boothroyd attend?
Ben Boothroyd holds Master Of Science (Msc), Marketing/Marketing Management, General from University Of Southampton.
What skills is Ben Boothroyd known for?
Ben Boothroyd is listed with skills including Project Management, Marketing Communications, Teamwork, Marketing, Social Media Marketing, Online Advertising, Management, and Account Management.
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