Ben Briggs Email & Phone Number

England, United Kingdom

London, England, Gb

London, England, Gb

Downers Grove, Il, Us

Responsible for SEM, web development, social media, direct mail, e-marketing, PR and brand partnerships whilst managing the A&K Marketing Distribution Team.

London, Gb

London, Gb

Austravel are the leading travel specialist to Australia and New Zealand. The role included both creating and implementing the Marketing Plan, managing all elements of the marketing mix maintaining a strong strategic focus.Specific responsibilities and successes:- Full budgetary control of up to £1,000,000 marketing budget- Delivering all tactical and brand campaigns from conception through to tracking results- Creating award winning campaigns as voted by Tourism Australia including ‘Tour Operator of the Year’- Presenting full marketing plan, brand strategy and ROI to senior board level- Relaunching brand website into both a fully transactional and content rich site- Setting PPC and SEO objectives, helping to establish Austravel rank number 1 in natural search listings for key search terms- Raising significant levels of joint venture funding against challenging targets- Managing multiple distribution channels including direct to customer, selling through retail and online- Managing key internal and external agency relationships- Managing and developing one direct report- Producing and editing a 100% partner funded customer magazine which generated in excess of £400,000 revenue

Hannover, Lower Saxony, De

After worldwide holiday specialist,Travelmood, were sold to TUI Travel, management of both Austravel and Travelmood came under one roof.Key success:I was a key member of the team responsible for successfully operating both brands profitably whilst maintaining a differenciated brand proposition, in a very cluttered market place.Specific Responsibilities included:- Planning and implementation of the Marketing Plan with a joint marketing budget in excess of £1.5 million- Coordinate all offline advertising including DM, classified advertising, PR, retail POS material as well as e mail campaigns- Manage key external partner relationships and generate additional joint venture funding- Update and improve company websites to make them fully engaging and content rich- Keep sales teams up to date with on-going marketing campaigns to ensure maximum ROI across the business- Working with the commercial team to put together weekly offers- Write copy for website, DM, press releases and advertising to ensure maximum customer engagement

Hannover, Lower Saxony, De

Working for the Marketing Manager and Marketing Director, the role encompassed all aspects of the Marketing mix. Main responsibilities included:- Coordinating company offline advertising including National Press and Magazines- Supporting all marketing campaigns- Updating company website- Liaise with media for PR opportunities- Liaise with all sales teams across six UK retail shops and call centres to ensure all activity is communicated effectively- A key member of the team producing award winning campaigns including awards from Tourism Australia, Tourism New Zealand, South African Tourism and Thailand Tourism- Working closely with key internal and external functions

Hannover, Lower Saxony, De

A front line travel consultant dealing with clients both face-to-face and via the telephone.Main responsibilities included:- Selling flights and tailor-made holidays to worldwide destinations specialising in Australia, New Zealand, Far East and South Africa- Took part in an award winning video tour of Australia entitled ‘Discover the Other Oz’, created to inspire prospective customers

Ba (Hons), Business Studies & Spanish

Education record