- Efficiently managed social media accounts, achieving a notable 35% overall following growth in under two months.- Instagram metrics surged, with a remarkable 169% increase in profile visits and a significant 205% boost in external link taps.- Generated 48,000 impressions on Instagram over two months, representing a notable 28% increase.- Elevated client reach on Facebook from 5,900 to 16,600 in just one month, marking an impressive 181% growth.- Created engaging visual content including images, videos, and a popular new flyer design.- Implemented strategies resulting in increased memberships and foot traffic to the studio.- Successfully organised and executed a creator-focused event, enhancing the establishment's visibility and brand recognition.

Spearheaded digital marketing efforts for Cultural Harmony, a cultural events-based social enterprise.Managed and curated content for Social Media channels (LinkedIn, Facebook, Instagram), including content creation, scheduling, and social media calendars.Successfully expanded the client's online presence, resulting in a local following of over 700 followers across all platforms in just four months (Period: May 2023 - Sep 2023).Orchestrated two highly successful events in May and September, each selling 50+ tickets at a premium price point.Crafted press releases for events, securing coverage in local publications such as P&J and Aberdeen Live.Forged partnerships with local businesses and charities, serving as the main liaison between Cultural Harmony and these organisations.Produced and edited a variety of promotional content, including flyers, photos, videos, and reels, utilizing Adobe Suite and Canva.Actively participated in Aberdeen networking events, effectively promoting Cultural Harmony's events and expanding attendee lists, while also establishing valuable business connections.Developed comprehensive marketing strategies and recommendations aimed at enhancing brand and event visibility, boosting event ticket sales, and further growing the social media following.

Strategised and Managed Social Media Presence: Spearheaded the management of Paul Florence Mortgage Services Ltd.'s Facebook page, including content creation, scheduling, and development of a social media calendar. Resulted in substantial growth in the client's online reach and follower count (approx 10% in 6 months) Data-Driven Insights: Continuously monitored and analyzed audience engagement data, providing valuable feedback to the client on the types of content most responsive to their audience.Enhanced Brand Aesthetics: Revamped the visual identity of the brand by designing professional and aesthetically pleasing post templates and a captivating new cover image, effectively enhancing the client's online brand perception.Engagement-Centric Content Creation: Leveraged a blend of Adobe Creative Suite and Canva to craft engaging content, including images and videos, which were consistently posted three times a week as per client request. The content focused on promoting the benefits of Mortgage Broker services to first-time buyers, remortgagers, and home movers.Comprehensive Marketing Audit: Produced and presented a detailed marketing audit report. This report provided insights into website SEO performance, incoming traffic analysis (via Google Analytics and SEMRush), and social media performance, and offered actionable marketing recommendations based on best practices. The report also highlighted the top-performing posts on social media channels.

Dedicated Digital Marketing Support: Following a successful Digital Marketing Placement, continued to provide valuable ad-hoc assistance to Inspire PTL, contributing to their digital marketing and communication strategies across diverse social networks, channels, and communication platforms.Engaging Social Media Posts: Crafted compelling social media posts, with one post garnering over 83 comments, showcasing an ability to capture audience attention and engagement effectively.Video Production and Editing: Filmed, created, and edited various impactful videos for Inspire PTL, notably those used to promote successful recruitment campaigns.Content Creation and Newsletter Contribution: Conducted research on local news and events, translating findings into engaging content for their email newsletter. Additionally, played a role in the design of the newsletter.Collaboration and Learning: Collaborated closely with multiple members of the development team to immerse in Inspire PTL's mission, goals, and aspirations, gaining a profound understanding of their organisational objectives.Data-Driven Marketing Insights: Generated a comprehensive marketing report that provided insights into Google Analytics and SEO performance for the website, social media channels, and conducted a thorough competitor analysis. Recommendations, including leveraging Instagram and TikTok, were implemented, leading to successful outcomes based on the provided insights.

Successfully led and motivated the team to consistently exceed company targets, fostering a culture of excellence.Managed and coached the team, conducting weekly performance reviews and setting a high standard for both behaviour and results.Cultivated an inclusive and engaging team environment that boosted morale, encouraged healthy competition, and significantly reduced turnover within a dynamic retail store.Ranked as the region's top performer nearly every week in accessory attachments, insurance penetration, broadband connections, and usually in the top three for phone subscriptions.Played a key role in maintaining the store's top-three regional ranking out of 26 stores by combining personal excellence with coaching and mentorship which drove the team to be the best. Designed compelling marketing materials for store blackboard to attract and retain customers.Maintained an exceptional Net Promoter Score (NPS) reflecting world-class customer service. This resulted in a loyal customer base, with many returning specifically to seek my assistance. for future purchases or enquiries. Collaborated closely with the manager to develop streamlined solutions for operational and back-of-house tasks, optimising efficiency in daily store operations.Efficiently gathered and shared regional performance data with management, informing strategic decisions.Actively participated in regional manager meetings, contributing valuable insights.Achieved top sales colleague status in the region during competitive December Peak Sales incentives in 2017 and 2019, earning a £ 1,000 bonus both times.Won prestigious experience trips to Cuba (2019) and Las Vegas (2018) from Sony Mobile for outstanding Sony handset sales.Secured an all-expenses-paid trip to Busan, South Korea in November 2017 and served as a torchbearer for the 2018 Winter Olympics as a Samsung Ambassador elite in Carphone Warehouse.

Worked closely with the Samsung Area Development Manager to increase Samsung sales in-store, manage team training and increase overall Samsung product expertise among my incredible team.My store was frequently a Top 3 Performing Store in Scotland and even in the entire division for Samsung Product Sales.Numerous top performance prizes and even a once-in-a-lifetime trip to South Korea to be an official Torch Relay Runner in the 2018 Winter Olympic Games were won for my outstanding performance. Used creative solutions and incentives to motivate staff and encourage product knowledge training to increase Samsung device sales.

Assisting customers with making informed decisions - regular product training - processing contract and insurance sales -maintaining a high level of operational excellence and delivering world-class customer service

Helped with stocking items, pricing, operating the till, arranging collection of donated goods, shop floor leadership and other responsibilities