Ben Cheung Email & Phone Number

West Hollywood, California, United States

West Hollywood, Ca

• Transitioned to a role developing gnet’s first strategy and marketing science department • Led the development and delivery of custom audience research, in-depth brand audits, and fan-focused insights• Responsible for the creation of content strategies and marketing playbooks for both go-to-market and live-service entertainment campaigns (specializing in gaming and gaming-adjacent brands)• Clients include Microsoft, Bandai Namco, Psyonix, Sega, Wargaming, Activision/Blizzard, Netflix, Showtime, E!, Apple

West Hollywood, Ca

• Hired as part of a small team managing the Activision/Call of Duty account• Transitioned to team dedicated to Netflix account (original programming properties) in addition to AAA game properties for Activision/Blizzard and Microsoft• Responsible for the planning and production of key art, trailers (with and without the involvement of game capture), social content, product/platform UI elements, as well as large scale live stream events

Hollywood, Ca

• Hired as part of a small team overseeing the Toshiba, ScoreBig, and Carvanabrands• Transitioned to team dedicated to J&J’s Neutrogena digital AOR businessacross all categories (Cosmetics, Acne, Sun, Hair, Facial Moisturizer, Naturals,Mens)• Responsible for aiding the planning and execution of integrated, cross-platformcampaigns (digital and social)• Managed social team on the development of social platform contentstrategy, planning, and production• Worked with analytics team to develop campaign measurement and learningplan to support results driven creative

West Hollywood

• Detailed management of multi-million dollar production budgets and led creativedevelopment/production timelines for 7+ national TV, print, radio, and digitalmedia campaigns per year• Coordinated with multiple national and local media agencies on creative versionrequests and digital/social integration• Agency lead on client initiative to provide creative content to digital screens foruse on-site in restaurant locations nationwide• Strong familiarity with talent and residual cycle calculations and payments• Managed creative rotations for $75MM+ media plan and issued trafficinstructions for broadcast, radio and digital• Developed and curated competitive landscape and trend reporting• Aided in focus group planning and participated in creative testing

• Assisted with analyses by researching qualitative sources, as well as pulling quantitative data from syndicated sources.• Updated monthly research status reports. • Compiled and edited quantitative data and qualitative research into presentations for strategic analysis.• Maintained communication between various departments and vendors for advertising effectiveness measurement studies.• Assisted in organizing and coordinating focus groups, edited focus group videos.